Kubo bonke abo bebese-Apple ixesha elide kwaye bonke abo bayayazi imbali yenkampani eyenziwe nguSteve Jobs kunye noSteve Wozniak, zimbini izinto ezicacileyo esizaziyo: Umbono wemisebenzi kunye nesimo sakhe esibi. Ekugqibeleni uWoz kunye nelinye iqela lomsebenzi e-Apple bahlala njalo okanye phantse bahlala besenza imisebenzi efunwayo kwaye kwimeko ka-Wozniak kwacaca ukuba wayenendima yokuba "ngumlawuli wesibini" ade adinwe ahambe. Sonke siyazi ukuba ukongeza ekubeni ngumbono, ubuchule kunye nothethathethwano omkhulu, imisebenzi yayinomlinganiswa owomeleleyo kwaye ngamanye amaxesha oku kwamkhokelela kwizimo ezibaxiweyo ezazigqalwa liqela lomsebenzi, ekwakufuneka "bamthengisele into kakuhle kakhulu "ukuze ivelise. Njengakwimeko yeGenius Bar.
IiBhanti zeGenius ibingumbono ombi weMisebenzi - ngelizwi eliphantsi - kuba abasebenzisi bakhe bekungekho nto bayifunayo malunga netekhnoloji okanye babe nolwazi lwekhompyuter ukusebenzisa iimveliso zakhe, ke yena wayecacile ukuba ayizukuba yinto eyimfuneko ukusuka kumzuzu wokuqala intloko yakhe yentengiso ngelo xesha, uRon Johnson, Wacebisa lendawo kuye kwiivenkile zeApple. Imisebenzi yayiqonda umsebenzi weetekhnoloji njengabantu abangakwaziyo ukuchaza ngendlela eqondakalayo ekusebenziseni izixhobo kwaye bengakholelwa ekusebenzeni kwazo. Iingcinga zikaJob zatshintsha xa uRon emenza ukuba aqonde ukuba wayengathethi ngokubeka iinjineli zamagcisa eApple kwezobuchwephesha kwiiGenius Bar kwaye "ngesandla esincinci" ukuba sizichaze kumsebenzisi, wayethetha ngezizukulwana ezitsha zabakwishumi elivisayo abathi wayekhulile ecaleni kwetekhnoloji kwaye oku ngokuqinisekileyo kwaqinisekisa imisebenzi kangangokuba wagqiba kwangoko ukwenza ilungelo elilodwa lomenzi wechiza Uphawu lweGenius Bar.
Emva kweminyaka eli-16 ukusukela ekuphunyezweni kweGenius Bar kwiivenkile zakwa-Apple, siyayiqonda umsebenzi olungileyo Ron Johnson wenza emva emini ukukholisa uSteve Jobs ngokwakhe malunga nokuba kuya kuba kuhle njani ukuba neli candelo lobuchwephesha lomsebenzisi kwiivenkile zabo.