Ngobusuku bokugqibela, kunye nokusebenzisa iNkomfa yeKhowudi yeMidiya eUnited States, umphathi we-Apple u-Eddy Cue uxoxe ngendlela ekhululekile kunye noBen Silverman, owamnika udliwano-ndlebe olunomdla.
Apho, uCue wathetha kakhulu nge-Apple Music, esele igqithile ngaphezulu kwe-20 yezigidi zababhalisile abahlawulayo, ngokwengxelo yakhe, kunye nenye yeemveliso zokuqala ezibonwayo ezithwele itywina elingenakuphikiswa leapile elunyiweyo, "Iplanethi yeeapps", uhlobo lomboniso wenyaniso - i-documentary eye yaba ngumxholo oyintloko wodliwano-ndlebe ngexesha i-trailer yokuqala esemthethweni yomboniso nayo isasazwe.
Imboniso ye "Planethi yeApps"
Ubuncinci iminyaka embalwa ngoku bekukho intelekelelo malunga nokungenwa kwe-Apple kwishishini lemveliso ye-audiovisual kwaye, nangona umzamo ubucacile, njengoko siye sakwazi ukuqinisekisa ngokuvuza okuninzi kunye neengxelo ezivela kwabanye abaphathi abavela kuzo zombini i-Apple. ngokwayo kunye noshishino lwe-audiovisual, ingcamango yokudala uhlobo lwe-Netflix ayizange iphumelele, kwaye ayinayo ingcamango elandelayo yokudala iqonga elikwazi ukudibanisa kokubili ukusasazwa okuphilayo kunye nomxholo wokusasaza. iitshaneli zentambo eziphambili eUnited States.
Kodwa nangona i-Apple iyishiyile loo mbono (kwaye andizukuqiniseka ngayo), inkampani ayikancami ukwenza eyakhe kunye nomxholo okhethwe kakhulu we-audiovisual. Ubungqina boku « IPlanethi yee-Apps», inyani-documentary malunga nokudalwa kwezicelo ze-iOS leyo, ngokucacileyo, iya kusasazwa kuphela kubabhalisi beApple Music.
USilverman, udliwano-ndlebe namhlanje, ubengomnye wabaxhasi abakhulu be "Planet of Apps." Yena, kunye noWill.i.am, baqala isiseko salo mboniso. Ngoku siye sakwazi ukwazi okungakumbi malunga nokuba njani Xa u-Will.i.am ekhankanya umbono ku-Apple, intsebenziswano yaqala. Ke, uSilverman uthe:
Amaqabane am kunye nam sasisebenza kwinkqubo kwaye sifumana umboniso ngaphandle komhlaba ukuze uqalise. Sayikhupha ukuze siyisungule kubadlali bemveli kunye namaqonga kwaye sasigxile kakhulu kuthungelwano. Ebudeni benkqubo, saba nosuku lweentlanganiso nabo bonke abantu esasifuna ukufundisa ucwangciso.
UWill wathi, "Kufuneka ndiye kwintlanganiso kunye noJimmy Iovine kunye no-Eddy Cue, ngaba ulungile ukuba ndingakunika umbono?"
UWill wawuxhomile lo mbono kwaye ngoko nangoko batsibela ebhodini.
Iya kusebenza njani iPlanethi yee-Apps
Ngetreyila yokuqala yomboniso, oye waba ibaliswa nguZane Low odumileyoe ukusuka kwisikhululo se-Apple Music Beats 1, sinokuba nesishwankathelo sokuqala sento eya kuba yiyo Iplanethi yeeapps. Ikliphu ibonisa ukuba njani Abaphuhlisi banemizuzwana engama-60 kuphela yokuqinisekisa abacebisi malunga ne-app yabo. Aba bacebisi baquka uGary Vaynerchuk, uGwyneth Paltrow, Will.i.am noJessica Alba.
Ukususela kuloo mzuzu ukuya phambili, abacebisi banokuchaza ukuba banomdla ekusebenzisaneni nomphuhlisi ukwenza isicelo, okanye ukugatya isiphakamiso. Ukuba abacebisi abaninzi banomdla, umphuhlisi kufuneka akhethe oyena bangathanda ukusebenza naye. Njengoko sibona, ukusebenza kuyafana netalente-ngubani "Ilizwi."
Nje ukuba umphuhlisi sele enomcebisi, yena iya kukukhokela ngokudala, ukuvavanya kunye nokuthengisa i-app. Kwiimeko ezininzi, uSilverman wachaza, umcebisi uya kuzisa nabanye abantu ukuba bancede.
Nje ukuba ii -apps zenziwe, abaphuhlisi baya kuziphehlelela kwi-Lightspeed Venture Partners, kunye Nabani na okhethiweyo uya kufumana i-10 yezigidi zeedola. Ophumeleleyo umboniso uya kubona i-app yakhe ibekwe yi-App efakwe kwi-App Store.
Nangona kungekho mhla uthile wokukhutshwa okwangoku, uCue uthe Umboniso uya kuqala entwasahlobo kwaye uya kufumaneka kuphela kwi-Apple Music kunye nePlanethi yeApps app., eya kukhululwa kamva.
Zonke iziqendu ziya kukhutshwa kanye. Ukongezelela, abasebenzisi baya kukwazi ukuhlalutya kwiindawo ezithile zomboniso, baze babuyele kumgca webali eliphambili. Inkqubo iya kuba njalo Intengiso mahala.