Las Apple Isitolo, abatshintshe igama labo kwi-Apple kunye negama lesixeko (okanye ummandla) apho bakhoyo eyona ndawo ilungileyo yokuqonda yonke intanda-bulumko ejikeleza uphawu lwe-Apple. Ezinye iivenkile eziye zalungiswa kutshanje ukuze zigxininise ngakumbi loo mbono yohlobo. Yiyo loo nto ngaphakathi siya kufumana iindawo ezivulekileyo, hayi kwaphela, apho sinokonwabela izixhobo ze-Apple. Umbono othi "akukho mthwalo" kukuba abasebenzi baya kusivumela tinker ngokuthanda kwethu engakhange asileqe ukuba asithengisele into.
Kwaye ayisiyiyo ingaphakathi layo kuphela, uyilo loyilo lwevenkile ngokwayo lubaluleke kakhulu, ukuya kuthi ga kwinqanaba lokuba imifanekiso yezixeko ezikuzo. Namhlanje sikuphathele okungaqhelekanga koyilo lweVenkile ye-Apple elandelayo eChicago, iVenkile ye-Apple efana ngokumangalisayo nesinye sezixhobo zika-Apple: iMacBook. Emva kokutsiba sikubonisa ividiyo apho unokubona ukuba njani I-Apple ngekube ibeke iMacBook, okanye uyilo lwayo, phezu kophahla lwevenkile entsha yeApple eChicago….
Njengoko ubonile kwividiyo yangaphambili, Le Store entsha ye-Apple eChicago ikhuselwe ngophahla, okanye uphahla, oluyilwe njengeMacBook evaliweyo. Ngapha koko, kwividiyo unokubona indlela abaqhubi abayilungisa ngayo ilogo ye-Apple eye yaduma kakhulu kumaqweqwe eelaptops ze-Apple, iMacBook.
Ngokwam, andiqinisekanga kakhulu ngolu yilo, nangona ngokucacileyo kufuneka ulubone lugqityiwe. Kwakhona kuya kuhlala kubonakala ukuba olu phahla lunawo nawuphi na umsebenzi wokwakha, kwaye nokuba ilogo ye-Apple ekuyo iphila ngokukhanyisa njengoko bendisenza kwiiMacBooks. Siya kuqhubeka sinikela ingqalelo kakhulu kwi ukuqaliswa okuzayo yale Apple entsha Store eChicago.