Ngomhla wamashumi amabini anesihlanu kweyoKwindla iya kuba ngumnyhadala we-Apple, isemthethweni, kwaye iyakusibonisa inkonzo yayo entsha yokusasaza ividiyo, kunye nokubhalisela usetyenziso lweeNdaba, kwaye ngubani owaziyo ukuba izixhobo zekhompyutha ezintsha kunye nezinye izinto ezimangazayo. Kodwa Yintoni evelisa olona lindelo ngokungathandabuzekiyo kukungena kuka-Apple kwihlabathi lokusasaza iimovie kunye noluhlu.
NgeNetflix, i-HBO, iAmazon Prime Video kunye nezinye iinkonzo esele zikhona kwihlabathi liphela, kukho amathandabuzo amaninzi malunga nempumelelo yale nkonzo ye-Apple. Kodwa kubonakala ngathi inkampani ine-ace phezulu kwimikhono yayo, okanye mandithi, uninzi, ukuze umxholo wayo ungoyena kuphela umtsalane: inokubandakanya umxholo ovela kwi-HBO, ixesha lokubonisa kunye ne-Starz.
Njengoko kuxeliwe nje BloombergInkampani iyakube igqibezela izivumelwano nezi nkonzo esele zinamava amaninzi kwicandelo, kwaye kwikhathalogu yayo ibandakanya impumelelo yehlabathi enje Umdlalo weZihlalo zobukhosi, iWestworld, Amanga amakhulu, ilizwe lakowabo, elingenazintloni kunye nothixo baseMelika. Ngokwalo mthombo mnye, umhla wokugqibela umiselwe lo Lwesihlanu ukugqibezela izivumelwano, kwaye iApple ingavuma ukwenza isivumelwano esithile ukuze ityikitye. Ezi zinto zingaphakathi ziya kuhamba kunye nothotho kunye neefilimu zemveliso yazo esele iqhubekile iApple, kodwa bambalwa kuphela abakulungeleyo ukusasaza okwethutyana.
Ukongeza kule nkonzo yevidiyo isasazayo, umrhumo kumaphephandaba kunye neemagazini nawo aya kuqala kulo msitho. Ngokomgaqo umbono kukuba ziinkonzo ezahlukileyo, nangona iApple inokunika "iphakheji" enezaphulelo kwabo babhalisela zombini. Into ekuye kwathethwa ngayo kwiiveki ezidlulileyo inokuvela kwinqanaba: Ikhadi letyala le-Apple. NgokukaBloombergg, iintatheli ezininzi ezivela kwicandelo lezemali zimenyiwe kulo msitho, umqondiso wokuba le nkonzo intsha ingabhengezwa ngexesha layo.