Kwiminyaka emi-5 eyadlulayo i-Apple yasothusa ngenye yezona zinto zibalulekileyo zokuthenga ezenzeke kwi-ecosystem yetekhnoloji. Kwiminyaka eyi-5 eyadlulayo i-Apple yamkele (uthenge) isithethi kunye ne-headphone giant, Beats.
Omnye ukusebenza okuxabisa i-3 yeebhiliyoni zeerandi kwaye oko kwakusekelwe ekwamkelweni kwezinto ezintsha zeBeats, akukho mntu wakhatyelwa ngaphandle, wamkelwa ukuba afunde kubo kwaye alandele indlela yokudala. Namhlanje, I-Apple ihamba kwihlabathi lomculo kunye ne-Beats, kwaye ewe, utyalo-mali luchithwa.
Ukwabelana ngokuhleka kunye noJimmy, Dre, kunye @cue. Ndiyavuya ukwamkela i # Ukubetha iqela ukuya #Apple. Konke malunga nomculo. pic.twitter.com/ZwyWgHFwhO
- Tim Cook (@tim_cook) Ngamana 28, 2014
Siphinda sithi, Sithetha ngotyalo-mali olungenanto kwaye akukho nto ingaphantsi kwe-3 yeebhiliyoni zeedola, enye yeyona misebenzi ibiza kakhulu kwihlabathi letekhnoloji kodwa utyalo-mali oluphantsi. Kwaye oko ku UCupertino sele wamkele yonke inkampani yeBeats ngaphandle kweengxakiNokuba iimveliso zibonelela ngeenzuzo ezininzi kwi-Apple. Yiba iindawo ezikhethiweyo kwi-Apple Store, kwaye sinokubona ii-chips ze-Apple zamva nje, i-H1 esinayo kwi-AirPods 2, kwi-Powerbeats Pro entsha, ii-headphones ezintsha ezivela kwi-Beats. Ii-headphones ezithe, kunye ne-Apple, zikwazile ukwandisa umgangatho wazo kakhulu.
Y Awuhlali nje ngee-headphones kunye nezithethi (nezikhe zagxekwa izihlandlo ezininzi ngomgangatho wazo othandabuzekayo we-acoustic), I-Beats ivumele abafana baseCupertino ukuba bachukumise i-Spotify enkulu. Kwaye kukho abasebenzisi abaninzi ekulula ukuhenda nge-brand ngenkunzi B, uphawu olo ibe nefuthe ngakumbi kwi-Apple Music kwaye oko kukwazile ukwenza iqonga lomculo wokusasaza umbulelo kumagcisa amele iiBeats. Intsebenziswano, okanye kunoko, ukuthenga, oko kwe-Apple kunye ne-Beats ngokuqinisekileyo kuya kuthwala isiqhamo esitsha, kwaye sele uyayazi umdla uCupertino abe nawo kumculo ngokubonakalayo ukususela ekubeni khona kwe-apula elunyiweyo.
Kubonakala ngathi i-ronic njengemveliso "esekelwe" kumculo, yinto encinci eyithathayo. I-Beats iyafana ne-Apple, intengiso eninzi, ininzi "Isimo" kodwa ixabiso elincinci lemali yakho.