Izolo iApple esidlangalaleni un Incwadi enesihloko "Yenziwe yiApple eCarlifonia" eqokelela uyilo lweminyaka engama-20 yeemveliso zenkampani ngomhla wayo eyayikhokelwa nguSteve Jobs kwaye namhlanje iphantsi kwebhaton kaTim Cook. Jony Ive, ethe kunyaka ophelileyo yaba yi-CDO yokuqala kwimbali yeapile, yathetha ngale ncwadi kudliwanondlebe nayo Indlu yeBrutus, Inkampani yaseJapan yoyilo.
Eyona nto imangalisayo ngodliwanondlebe kukuba ihamba kunye ividiyo apho sinokubona khona studio yokuyila yeApple, ekumele ukuba iyimfihlo, kwaye abayili abaninzi benza iiprototypes zeMacs, iPhones kunye nezinye izinto kwibhloko. Kuyamangalisa kuba kubonakala ngathi yividiyo kwisitayile esicocekileyo seApple kwabo babasebenzisayo ukukhuthaza inkampani kwihlabathi liphela, hayi ilizwe elinye kuphela. Ewe ungalindelanga ukubona nayiphi na imfihlelo ityhilwe kule vidiyo ilandelayo.
Ividiyo yabaqulunqi beApple bayila iiprototypes
Njengakuzo zonke iividiyo zenkampani, le vidiyo ingasentla ibaliswa nguJony Ive:
Enye yezinto esizifundileyo kukubaluleka kokumamela. Kuba kwinto esiyaziyo, ezona zimvo zibalaseleyo zihlala zivela kwelona lizwi lithuleyo. Izimvo ziethe-ethe kakhulu. Izimvo aziqikelelwa ngokwemigaqo yokuba uza kuba nazo nini okanye uza kuba zingaphi.
Kwaye ke kule minyaka idlulileyo, senze iqela kunye nendalo endicinga ukuba yonyusa amathuba (okuba) nezimvo ezilungileyo kwaye xa zisiza ndicinga ukuba ziya kubakhulisa.
Ndiyawaqonda ngokwam amazwi e-Apple CDO. U-Ive waqala ukubaluleka kwinkampani kwibhloko eyilelayo kwaye yayiyiMisebenzi eyayifuna ukuva ilizwi elithe cwaka ekubhekiswa kulo ngumyili oyintloko we-Apple. Into endifuna ukuyithetha kukuba ndiyathemba ukuba izimvo ezingcono ziya kuza kweso studio sokuyila kunokudala imeko ye-hump / yekiti yegubu.