Ukuthengiswa kwe-iphone kuye kwancipha ukwehla okuqhubekayo kwikota ezintathu zokuqala zika-2016 nangona kunjalo, njengoko kutyhilwe yidatha ebonelelwe kwingxelo yamva nje elungiselelwe yinkampani yophando. Uhlalutyo lweQhinga, le meko ayinakunciphisa izibonelelo ezifunyanwa yi-Apple kwintengiso yemveliso yayo ephambili.
Ngokwengxelo le, uApple ngewayethathe irekhodi leenzuzo zehlabathi kwicandelo ngokuzifumana I-91% yeenzuzo ezivela kwintengiso ye-smartphone yehlabathi kwikota yesithathu. Oku kuthetha ukuba, kwi-9.000 yezigidi zeedola zezibonelelo eziveliswa ngabo bonke abavelisi bee-smartphones kwihlabathi liphela, iApple ithathe imali yayo eyi-8.500 yezigidi zeedola, zihlala ngokweStrategic Strategy.
I-iPhone ithengisa kancinci, kodwa ifumana ngaphezulu
Nangona ukujonga kuqala kulo nyaka kungangayilungeli kwaphela iApple ngokweentengiso zehardware, kubonakala ngathi ikomkhulu lenkampani eCupertino lisenokonwaba, kwaye kuninzi, kuba into enye ziiyunithi ezithengisiwe zeemveliso, kwaye enye yahluke kakhulu Izibonelelo ezixelwa yile nkampani kwinkampani.
Ukusukela ekuqaleni kuka-2016 I-Apple iye yafumana iikota ezintathu ezilandelelanayo apho ukuthengiswa kweemveliso zayo kuncitshisiwe. Elona tyala libaluleke kakhulu yile ye-iPhone uqobo, imveliso yayo ephambili, eye yawa ngamacandelo alishumi ezigidi kwiinyanga ezintathu zokuqala zonyaka xa kuthelekiswa nelo xesha linye ngo-2015. Into efanayo yenzekile nezinye iimveliso zayo ngalo lonke elixesha : Iikhompyuter zeMac, izixhobo ze-iPad okanye i-hodgepodge inkampani eyibiza ngokuba "zezinye iimveliso" (iPod, Apple Watch, Apple TV) zonke zibone ukuhla kwentengiso yabo ngelixa icandelo leenkonzo (iApple Care, iCloud, Apple Music ...) ukuthatha amandla amangalisayo, ukubeka ukukhula kwayo kuma-22% kwikota yesithathu yowama-2016. Kodwa kula manani bekukho umkhondo obonisa into efana kakhulu nale ityhilwa yile ngxelo ye-Strategy Analytics: usapho lwe-iPad, nangona linciphisile inani Iiyunithi zithengisiwe, zonyusa inzuzo yazo, ngoba? Elula. I-iPad Pro inexabiso eliphezulu kwaye ibonelela ngezibonelelo ezinkulu, ezisivumele ukuba silinganise ibhalansi phakathi kwentengiso kunye neenzuzo.
Ngoku, into efanayo iyenzeka nge-iPhone: nangona intengiso yayo yehlile kangangeenyanga ezilithoba zilandelelana, inzuzo eyishiyayo ayinayo, ukuya kuthi ga kwinqanaba lokuba ivumele iApple ukuba igcine iipesenti ezingama-91 zeenzuzo zizonke eziveliswe yimarike yenani lehlabathi. ii-smartphones (i-8.500 ye-9.000 yezigidi zeedola).
Kwaye phakathi kwezikhundla eziphezulu, enye into eyothusayo: Olona khuphiswano lukhulu luka-Apple, iSamsung, alikho phakathi kwezona zikhundla ziphezulu kolu luhlu Ukwabelana ngenzuzo kwintengiso ye-smartphone yehlabathi, Iphunyezwe ngabenzi be-smartphone baseTshayina iHuawei, iVivo kunye ne-OPPO, bahlala kwindawo yesibini, yesithathu neyesine ngokwahlukeneyo, phakathi kwe-2,2% kunye ne-2,4% yezibonelelo.
"Amandla e-Apple okukhulisa amaxabiso kunye nokunciphisa iindleko zokuvelisa iyamangalisa, kwaye i-iPhone iyaqhubeka nokuvelisa inzuzo enkulu"Utshilo uLinda Sui, uMlawuli weQhinga loHlahlelo. "IHuawei, iVivo kunye ne-OPPO zezona zinto zintathu zinenzuzo kubathengisi be-smartphone kwihlabathi jikelele kule kota, kodwa bakude kakhulu kuApple."
Inzuzo yenzuzo ka-Apple inomdla kuba akukho namnye umenzi we-smartphone ovelise ngaphezulu kwe- $ 200 yezigidi kwinzuzo kwikota, ngokutsho ISicatshulamu seSicwangciso. Isabelo senzuzo sika-Apple siphantse saphindaphindeka ngama-40 kunesona sikhuphiswano sisondeleyo.
Ukuthengiswa kwe-iphone kuye kwehla ukusuka ngo-2015 kwikota yesibini, yesithathu, neyesine kunyaka-mali ka-2016 (hayi ikota yekhalenda yonyaka), emva kokunyuka kancinci kuphela kwikota yokuqala (ehambelana nokusungulwa kwe-iPhone 6s kunye ne-6s Plus), eyenza Ingeniso ye-Apple ye-Apple inomdla ngakumbi.