Njengesiqhelo, abafana baseCupertino babhengeze, kwinyanga ephelileyo, umhla abaza kunika ngawo ingxelo yenkampani kwikota yokugqibela. Le kota, eyokugqibela yonyaka kwinkampani, iya kusivumela ukuba sazi yenze njani inkampani kunyaka wonke ngokubanzi, ayisiyonto yokuthengisa i-iPhone kuphela, kodwa nakwiinkonzo, iinkonzo ezithi kancinci kancinci zibe yinxalenye ebalulekileyo yengeniso yenkampani ukuba sijonga kwikota ezimbalwa ezidlulileyo, into elungileyo kwinkampani ukunciphisa ukuxhomekeka kwi-iPhone onayo .
U-Apple usandula ukubhengeza kwiphepha labo lotyalomali ukuba liza kubamba inkomfa yesiqhelo ehambelanayo ngoNovemba 2 ukubhengeza idatha yekota yokugqibela yenkampani kwaye mhlawumbi ezo zihambelana nonyaka-mali ka-2017, ophele nge-30 kaSeptemba, njengazo zonke iinkampani zetekhnoloji.
Kwikota yokugqibela, inkampani yabhengeza Inzuzo ye- $ 45,5 yezigidigidi, ngokuthengisa ii-iPhones ezizizigidi ezingama-41, i-11,4 yezigidi ze-iPads kunye ne-4,29 yezigidi zeMacs. Amanani esiya kusinikwa yinkampani aya kusibonisa umbono wokuqala kwimarike ye-iPhone 8 kunye ne-8 Plus, ezinye iimodeli ezingakhange zibe nokutsala okufanayo neminye iminyaka, kuba abantu balinde i-iPhone X.
Kule Q4, kuphela yimithambo ye-iPhone 8 kunye ne-iPhone 8 Plus eya kubonakala, ukusukela kude kube nguNovemba 2 olandelayo, inkampani ayizukuqala ukuhambisa iiyunithi zokuqala ze-iPhone X, Ezinye iiyunithi ngokutsho komhlalutyi uMing-Chi Kuo ziya kuthi zilinganiselwe kwizigidi ezingama-30 kwinxalenye eseleyo yonyaka, ngenxa yeengxaki zokuvelisa ezenziwa ngu-Apple, eziza kuchaphazela kakubi amanani enkampani kwikota yokuqala yonyaka-mali ka-2018.