Ukusukela ukuba izicwangciso zenkampani esekwe eCupertino zabhengezwa ukuba zisungule ukwenziwa kuthotho lokusasaza ngosasazo, asikayeki ukwazana nabadlali kunye nabadlali abazakubonakala kule nkqubo yokwenyani. Le nyaniso ibizwa ngokuba yiPlanethi yeeNkqubo isibonisa indlela abaphuhlisi abazenza ngayo izicelo zamaqonga ahlukeneyo e-Apple. Kodwa ayizukujolisa kuphela kwindalo kodwa iya kubandakanya yonke le nkqubo, kubandakanya ukuthengiswa kweapp. Ukuba bekuya kwiApple besingazi nto kwaphela ngale projekthi, kodwa enkosi kwinto yokuba abo babandakanyekayo baneelwimi ezinde kakhulu, kancinci kancinci sifumana ulwazi ngakumbi ngale projekthi intsha yeApple.
Omnye wabadlali bokuqala ukuba bajoyine lo mboniso yayinguGwyneth Paltrow. Emva kwexesha, uWill.i.am kunye noGary Vaynerchuck bongeziwe kwiqela labaculi abaziwayo. Ezi zimbini zokugqibela zaziwa kancinci ngaphandle kommandla waseMelika. Isongezelelo samva nje kule projekthi sesomlingisi uJessica Alba, owenza ingxelo kumajelo eendaba aseMelika eqinisekisa ukuba uyakuba yinxalenye yale projekthi yeApple njengomcebisi njengomnye umdlali weqonga uGwyneth Paltrow.
Ophumeleleyo kule nyani ubonakalisa ukongeza ekwenzeni imali yokwenyani kufanelekile kwingxowa-mali yophuhliso losetyenziso ukuya kuthi ga kwi-10 yezigidi zeedola ezenziwe yiLightspeed Venture Partner, Omnye wabatyali mali bokuqala ukuba inkampani yabathengi beSpapchat kunye noJessica Alba babeneentsuku zayo zokuqala.
Lo mboniso wenyani we-Apple unazo zonke izinto ezibonisa ukuba uluhlobo lwe-Master Chef, apho ukhuphiswano kunye nobuchule zixatyiswe kakhulu. Okwangoku asazi ukuba le nkqubo iza kuqala nini ukubonakala phantsi kwe-Apple, kodwa nje ukuba siyazi siza kukwazisa ngokukhawuleza. Into esingayaziyo kukuba ngaba le nkqubo iya kufumaneka simahla ngeTunes okanye ukuba ngaba iApple ifuna ukuyinikela kuphela kubasebenzisi boMculo weApple.