I-Apple yinkampani enkulu, kodwa ngasemva kophawu zi iingcali ezinkulu abo bazama ngandlela thile ukufaka igalelo kwinkampani yeCupertino lonke ulwazi lwabo ukwenza inkampani ikhule ngakumbi. Kwaye i-Apple ayisiyi-iPhone kuphela, zininzi iiprojekthi apho inkampani ibandakanyeka khona, inkampani ehlala ikhula kwaye iphanda ukuba ibe kwinqanaba le-podium yetekhnoloji.
UPaul Deneve wayenjalo enye yeenkwenkwezi ezityikityayo kumgangatho weCupertino, umntu ovela kwifashoni yefashoni Yves Saint Laurent, umphathi wangaphambili wenkampani, owaye wajoyina iApple njengoSekela Mongameli weeProjekthi eziZodwa, njengoko ubona kumfanekiso ophambili kule post. Ezinye iiprojekthi ezizodwa ekungafane kuthethwe ngazo kodwa zibe nefuthe ngqo kwizixhobo ezazisungulwa yinkampani. Ngoku uApple 'uthathe umhlala phantsi' emsebenzini kaPaul Deneve, ezinye iiprojekthi ezizodwa ngoku eziphantsi kwemiyalelo yeqela lokusebenza elikhokelwa nguJeff Williams.
UPaul Deneve unokuba noxanduva, phakathi kwezinye izinto ezininzi, kwiApple Watch, Isixhobo sika-Apple sigxile kakhulu kwihlabathi lefashoni ngenxa yaloo mlinganiswa Yam. Kwaye yinto eluncedo enokusinika umnxeba okanye ikhompyuter yalahlwa ukuze isixhobo eso siyanxiba lulwandiso lwezi zinto zilapha ngasentla.
Ngubani owaziyo ukuba ezi ziya kukhula ngoku iiprojekthi ezizodwa ukuba, mhlawumbi, ngaphakathi kweqela lokusebenza, ekugqibeleni eli qela lininzi kwaye linokuphanda kwaye liphuhlise zonke ezi projekthi. Intsingiselo enokuqikelelwa yoku shiya iApple iprojekthi edumileyo yeTitan (inqwelo yenkampani enokwenzeka), kwaye loo nto ibonakele ngokususwa kukaPaul Deneve kwiwebhusayithi ye-Apple.