U-Apple uhlala ehlola abaphathi kwezinye iinkampani ekukhangela umntu ohambelana neemfuno zenkampani kunye nezicwangciso zayo zexesha elizayo. Ukutyikitywa kwamva nje kwenkampani esekwe eCupertino igama linguPeter Stern, okwangoku obesebenza kwicandelo lekhebula leTime Warner. Emva kokujoyina iApple, uya kuba xela ngqo kwi-CEO ye-iTunes okwangoku u-Eddy Cue. Ngexesha alichithe esebenza kwiTable Warner Cable, uStern ubebandakanyekile kwincoko inkampani ebinayo neApple malunga nokufikelela kwisivumelwano kunye noApple sokunikezela ngenkonzo edibeneyo kumabonakude, uthethathethwano njengokuba sonke sisazi ukuba aluzange lufikeleleke kakuhle izibuko.
UStern uwushiyile umsebenzi wakhe kwicandelo lekhebula likaTime Warner emva kokufunyanwa kwakhe ekuqaleni kwalo nyaka nguChrter Communications. Ngaphambi kokushiya umsebenzi, I-Stern yenze kwinqanaba eliphezulu lokukhulisa iinkampani kunye nemisebenzi yeqhinga kwinkampani, ikhathalela ukufunyanwa kwenkampani kule minyaka idlulileyo kumaxesha amaninzi.
Kutshanje, uStern uncede ekuphumezeni isicwangciso esijolise kuso phucula inkonzo yabathengi, Ngekhebula leXesha leWarner elikwaziyo ukutsala inani elikhulu lababhalisi emva kweminyaka eliqela yokwehla.
Ukujonga amava akho kumzi mveliso wentambo, I-Stern inokunceda u-Eddy Cue ukuba axoxisane ngemicimbi yeenethiwekhi zikamabonwakude ukuba inkampani isenomdla wokusungula inkonzo kamabonakude kwixesha elizayo. Kodwa njengoko kuxeliwe yiWall Street Journal, uStern uya kuba ophethe iinkonzo zefu ezinxulumene neTunes kunye neApple Music ukongeza kwezinye iimveliso, ke ukusayina kwakhe akuhambelani nomdla onokubakho wenkampani ukubeka intloko yayo kwelinye icandelo.