Kwakhona iapile icwangcisa umkhwa kwimarike kwakhona, kodwa ngeli xesha hayi kwizixhobo eziphathwayo, ukusukela ngeli xesha kukwicandelo lokumamela. Ngokumiliselwa kweApple TV 4k entsha, abafana abavela eCupertino bakwazile ukufikelela kwisivumelwano nabasasazi abakhulu ukunikezela ngomxholo kumgangatho we-4k ngexabiso elifanayo nelo linikezelwe kwi-HD ukuza kuthi ga ngoku. Eli xabiso libekwe ubuninzi be-euro ze-19,99. Kungekudala emva koko Ividiyo yeAmazon yehlise ixabiso lama-4k bhanyabhanya ehambelana neApple kwaye ngoku lithuba likaGoogle.
Inkonzo yevidiyo kaGoogle ayifuni ukubonakala kwintengiso ye4k kwaye sele ikubhengezile oko Yehlisa ixabiso lemiboniso bhanyabhanya ethengiswayo kumgangatho we-4k ukuya kuthi ga kwi-19,99 euro, efanayo ngoku enikezelwa ziiApple kunye neAmazon. UGoogle yenye yeenkampani zokuqala ukubonelela ngolu hlobo lomxholo, ngakumbi xa iphehlelela iChromecast Ultra, isixhobo esihambelana nolu hlobo lomxholo kwaye sigcine isikhundla saso esikhethekileyo de iApple yazisa iApple TV 4k kunye neAmazon ivuselele Umlilo weTV obonelela ngokuhambelana okufanayo.
Kwiiyure ezimbalwa ezidlulileyo, iAmazon ibhengeze i-TV yayo yoMlilo, isixhobo esisinika izinto ezifanayo ne-Apple TV 4k, kodwa ngaphantsi kwesiqingatha sexabiso leApple TV. Umlilo weTV uza kufika kwintengiso ngo-Okthobha u-25 ngexabiso lama-euro angama-69,99 ngaphambi kweerhafu, ngelixa i-Apple TV 4k sele ikwimakethi ye-euro eyi-179,99 ngaphambi kwerhafu. Umahluko okhoyo kuphela phakathi kwezi zixhobo zimbini ufumaneka kugcino lwangaphakathi, apho iTV yoMlilo isinika kuphela i-8 GB, ngelixa imodeli ye-Apple ifumaneka kwiinguqulelo ezimbini ezingama-32 kunye nama-64 GB.