Inkonzo yokusasaza ka-Apple ayinaxesha limnandi. Ngokophononongo olwenziwe ngu JustWatch Njengoko ilinganisa ukusebenza kwamaqonga okusasaza e-United States, ukubonwa kwe-Apple TV + kuye kwacotha eUnited States. Isenzeko esaqala ukwenzeka ngo-2022 xa iqonga laye ladlulwa yiParamount +.
Ngoku, iqonga lenze ingxelo entsha apho ibonise ukuba ukukhula kwe-Apple TV + kwaqhubeka nokucotha. Ngenxa yale nyaniso, i-Alexandra Canal kwi-Yahoo Finance, ibonise ukuba uphawu lwe-Apple TV + lumile, lukhuthazwa ukuba abasebenzisi bafumana inkonzo ingenaxabiso.
Kwenzeka ntoni ngeApple TV +
I-Apple TV+ yaphehlelelwa njengekhathalogu encinci yeemuvi zokuqala kunye nothotho ngo-2019. Ukusukela ngoko, Ikhathalogu yayo iye yakhula, nangona isemva kakhulu kwamanye amaqonga anjengeNetflix, iAmazon Prime okanye iHBO Max. (eza kuthiywa igama elithi Max kungekudala).
Uphando lukaJustWatch kwimikhwa yokubukela yabantu baseMelika luveze ukuba iApple TV + isemva kokhuphiswano lwayo. Enyanisweni, ndiyayixela loo nto kuphela 22% abanini iPhone abarhuma kule nkonzo.
Awona maqonga osasazo ajongwe kakhulu ukuza kuthi ga ngoku ngo-2023
Ukuba ucinga ukuba iNetflix iseyinkokeli yamaqonga osasazo, awulunganga.. Ngoku eli qonga likwindawo yesibini kunye ne-20% yesabelo semarike, idlulwe yi-Amazon Prime Video nge-21%. Ebeka eli qonga njengeyona nto ithandwayo ngabantu baseMelika kwikota yokuqala ka-2023.
Kwindawo yesithathu kuluhlu yiDisney + ene-15%, igqithise i-HBO Max ngowona mahluko omncinci, obeke kwindawo yesine nge-14%. Kwelakhe icala, I-Apple TV + iyaqhubeka nokubeka uluhlu, kunye ne-6% kuphela yesabelo semarike yokusasazwa kwe-US.
Kodwa ngaphandle kwamathandabuzo, lowo wayenokukhula okubalaseleyo kwaba yiParamount +, osuka kwi-4% ukuya kwi-7% kwaye wakwazi ukudlula i-Apple TV +. Isishwankathelo, umgangatho wamaqonga osasazo aneembono ezininzi eUnited States ngolu hlobo lulandelayo:
- Ividiyo eNkulu yaseAmazon: 21%
- INetflix: 20%
- Disney+: 15%
- Ubuninzi be-HBO: 14%
- IsiHulu: 11%
- Eyona nto iphambili+: 7%
- AppleTV+: 6%
- Abanye: 6%
Nangona ingeyiyo yonke into embi kwi-Apple TV +, njengoko ikwazile ukukhula xa kuthelekiswa nonyaka odlulileyo, amanye amaqonga akwazile ukufumana inani elikhulu lababhalisi. Ngokwecala layo, iNetflix, ngaphambili eyayiyinkokeli engathandabuzekiyo yokusasaza, ibonile indlela ukuthandwa kwayo kwehla ngayo, njengoko. Ibhalisa ilahleko enkulu yababhalisi ukusukela ekuqaleni kwe2022.
