Kwiinyanga ezintathu ezidlulileyo, uTim Cook ngokwakhe waqinisekisa ukuba inkampani yabetha isilingi emva koko uhambise intengiso yezixhobo ezimangalisayo kunye namanani engeniso epheleleyo. Kodwa yayingeyiyo yodwa. Abahlalutyi abaninzi baqinisekisile oku kuncipha kwenkampani, belumkisa ukuba iziphumo zokuthengisa ezihambelana nekota yesibini yonyaka (ngoJanuwari-Matshi) ziya kuhla ngokukhawuleza.
Njengoko bekucwangcisiwe, ngenye imini emva kwexesha, uTim Cook wabhengeza iziphumo zezimali zekota yesibini yenkampani, i-Q2, kwaye apho sinokubona ukuba njani. Ukuthengiswa kwe-iPhone kwehle okokuqala ukusukela oko yasungulwa ngo-2007 xa kuthelekiswa nexesha elifanayo kunyaka ophelileyo.
I-Apple ibhengeze ingeniso kule kota yokugqibela ye-50,6 yeebhiliyoni zeedola kunye nenzuzo ye-10,5 yeebhiliyoni zeedola. Ngelixa kwikota efanayo yonyaka ophelileyo, inkampani ifumene ingeniso ye-58 yezigidigidi zeedola kunye nenzuzo ye-13,6 yeebhiliyoni zeedola. Oku kuncitshiswa kwengeniso Yeyokuqala kule nkampani kule minyaka ili-13 idlulileyo.
Ngokuphathelele ukuthengiswa kwezixhobo, i-Apple ikwazile ukubeka ii-iPhones ezizigidi ezingama-51,2, ii-iPads ezizigidi ezili-10,3 kunye ne-4 yezigidi zeMacs. Kunyaka ophelileyo ngexesha elifanayo lemali inkampani ikwazile ukuthengisa ii-iPhones ezizigidi ezingama-61,2, ii-iPads ezizigidi ezili-12,6 kunye ne-4,6 yezigidi zeeMac. Oku kuhla kwentengiso kuphelisa i-bullish engakholelekiyo okoko i-iPhone yafika kwimarike ngo-2007.
Abahlalutyi bathi oku kuhla kwentengiso ye-iPhone kungenxa yokuba Ukuphehlelelwa kwe-iPhone 6s bekungabalulekanga kangako kunoko kwe-iPhone 6 (xa i-Apple inikezela ngeesayizi ezimbini zesikrini ngaphaya kwee-intshi ezine). Ngapha koko, ngokutsho kwabahlalutyi, i-iPhone SE entsha ayizukuba sisigxothi esifunwa yinkampani okwangoku. Ngaphezu koko, nangona ukuqaliswa kweemodeli ze-iPad Pro, i-Apple ayizange ikwazi ukunyusa ukuthengisa kwesi sixhobo, esiye sahlala sikhululekile kwiikota ezili-10 zokugqibela.
Ngexesha lenkomfa, uTim Cook wabiza iinyanga ezintathu zokugqibela umceli mngeni ngelixa ephawula ukuba iApple ikwazile hambisa inani elikhulu labasebenzisi ukusuka kwiqonga le-Android ukuya kwi-ecosystem ye-Apple. Ukongeza, ukwathe inani labathengi abathenge iMac yabo yokuqala liphezulu kakhulu.