La isibhengezo semfazwe phakathi kukaFacebook noApple baqala ngaphezulu konyaka ophelileyo ngehlazo leCambridge Analytica. Ukusukela ngoko, uMark Zuckerberg, uTim Cook kunye nabaphathi babo bebesenza iingxelo ngenjongo yokugxeka imiba ethile ye-DNA yenkampani nganye. Kwimeko yeApple, amaxabiso ayo aphezulu kwaye kwimeko kaFacebook, iingxaki zayo ezinzulu kwezokhuseleko.
Ezi ngxelo zintsha zivela kwintloko yezobudlelwane bamanye amazwe kunye nowayesakuba ngusekela nkulumbuso wase-Bhritane UNick Clegg. Kumsitho owawuseBerlin, wathi, ngaphandle kokuchaza amagama, ukuba "ezinye iinkampani ezinkulu yiklabhu ekhethekileyo, efumaneka kuphela kubathengi abaneendlela zokuthenga izixhobo zexabiso eliphezulu kunye neenkonzo."
U-Apple "yiklabhu ekhethekileyo" yeFacebook
I-Facebook isimahla, yenzelwe wonke umntu. Ezinye iinkampani ezinkulu zobuchwephesha zenza imali ngokuthengisa izixhobo zekhompyutha ezibiza kakhulu okanye iinkonzo zokubhalisa, okanye kwezinye iimeko zombini, kubathengi kwezoqoqosho olucebile noluphuhlileyo. Iklabhu ekhethekileyo, efumaneka kuphela kubathengi abanomdla abanesakhono sokuthenga izixhobo zexabiso eliphezulu kunye neenkonzo.
La yayingamazwi kaNick Clegg kumnyhadala owawuseBerlin. Njengoko sibona, uClegg uhlasele uApple engakhange atsho negama lakhe, Olunye lweempawu zemfazwe phakathi kwala magunya mabini obuchwephesha. Nangona kuyinyani ukuba itekhnoloji yeApple iyabiza, zikho ezinye izinto ezenza ukuba ixabiso liphezulu kunezinye izixhobo ezentengiso. Nangona kunjalo, i-Facebook ayinakho ukufihla emva kwenyani yokuba ngokuba nabasebenzisi abaninzi, iyaphola ngemigaqo-nkqubo yabucala.
Akukho kuphela kwi-Facebook. Akukho ukufikelela kweVIP. Akukho didi loshishino. Iinkonzo zethu ziyafikeleleka kubafundi baseGuatemala, abafuyi eMidwest eMelika, abasebenzi baseofisini eMumbai, iinkampani zetekhnoloji eNairobi, okanye abaqhubi beeteksi eBerlin. Ngaphezulu kwe-2.000 yezigidigidi zabantu basebenzisa amaqonga ethu kuba banako.
Ingxaki ilele nini izinto eziphambili ngokubaluleka zahlukile kumsebenzisi, umqolo wayo nayiphi na itekhnoloji. Umsebenzisi kufuneka abe namalungelo kwinethiwekhi yoluntu nakwitekhnoloji ayithengayo, kwaye iinkampani kufuneka zibonakalise ekuhleni nazo. Siza kubona ukuba le mpi iyaqhubeka njani ejongeka ngathi imbi kwaye irhabaxa.
Yeyiphi inqwaba yobubhanxa ebithethwa ngulo mfo. Yeyiphi iklabhu ekhethekileyo? Baziqhayisa ngokuba isimahla kwaye akukho nto bayenzayo ngaphandle kokuthengisa ulwazi lwethu ngaphandle kwesilumkiso.