Umncedisi ka-Apple, uSiri, wayengenguye owadala inkampani ngokwayo, kodwa yafunyanwa kwiminyaka embalwa edlulileyo, kwiqela labaphuhlisi, abathi, ukubona indlela umncedisi avele ngayo kunye nezicwangciso u-Apple awayenazo ngaye, bezishiya inkampani. Owokugqibela ukwenza njalo yayinguTom Gruber, umququzeleli wokugqibela weSiri owayesenenkampani namhlanje.
Ngokupapashwa koLwazi, UTom Gruber ushiya iApple ngezizathu zobuqu Kwaye azinxulumene nokuvela kukaSiri. Kubonakala ngathi uTom ufuna ukulandela ezinye zezinto azithandayo njengokufota kunye nolondolozo lwaselwandle. Kodwa kubonakala ngathi ayinguye yedwa oshiye iiofisi zika-Apple, kuba uVipul Ved Prakash, naye sele emkile.
Prakash, waba yinxalenye yeApple, emva kokufunyanwa kwe ukukhangela yenziwe yinkampani yohlalutyo Topsy, apho wayekhonza njenge-CEO yenkampani, ukuthengwa okubiza i-Apple $ 224 yezigidi. Kwiminyaka emibini emva kokufunyanwa kwayo, uApple wayivala inkampani.
UGruber wayengumseki wokugqibela weSiri owayese-Apple. Abanye abaseki, uDag Kittlaus kunye noAdam Cheyer, bayishiya inkampani ngenxa yokungavumelani nayo ulwalathiso iApple lwaluthatha uSiri.
Njengoko kusenzeka, ukuphuma kweGruber kunye nePrakash yenzeka ngoku ukuba iApple iyila iqela elitsha leSiri ube yinto engaphaya komncedisi olula wokubuza ixesha, ukubeka ukubala ukubala okanye ukusivumela ukuya kwi-7 kusasa. Uxanduva lokuvela kweSiri ngaxeshanye luwile UJohn giannandrea, owayengunjineli kaGoogle owaba yintloko yenkampani yeSiri, Ubukrelekrele bokwenziwa kunye nokuFunda ngomatshini.
UDag Kittlaus kunye noAdam Cheyer bayishiya le nkampani baya yenza omnye umncedisi onyanisekileyo njengoko babenombono kwasekuqaleni, Umncedisi obonakalayo obizwa ngokuba yi-Bixby, njengoko sonke sisazi ukuba yafunyanwa yi-Samsung ukuba ibe ngumncedisi obonakalayo wezixhobo inkampani enayo kwaye iceba ukuyibeka kwintengiso.