I-App ye-iOS Store ibonakala iqhubeka ukuba yeyona marike yesicelo enenzuzo kubaphuhlisi, ngaphandle kwamathandabuzo, kwaye akukho mathandabuzo into yokuba umsebenzisi we-iOS "uqhelene kakhulu" nokuhlawula izicelo kunomsebenzisi we-Android. kunye ne-Windows Mobile. Nangona kunjalo, ukuthengwa kwe-app kunye neemodeli ze-freemium ziyanda. Okwangoku, i-iOS App Store iyaqhubeka iphumelela xa kufikwa kumvuzo, kwaye kufuneka sikhumbule ukuba ayingobaphuhlisi kuphela abenza imali kuyo., kodwa inkampani yeCupertino nayo iyayiphumelela.
Ngenyaniso yokuba i-Apple yenza imali kwi-iOS App Store, sithetha ukuba, njengoko uyazi, i-Apple ithatha ngokuzenzekelayo phakathi kwe-15% kunye ne-30% yemali abaphuhlisi abayifumanayo kwiintengiso zezicelo zabo. Ke ngoko, sabhala inqaku eliphikisanayo apho sachaza ukuba iApple yenza imali eninzi ngePokémon Go kuneNintendo uqobo.
Lilonke, kunyaka we-2016, abaphuhlisi baye bafumana ngaphantsi kwe-20.000.000.000 yezigidi zeedola, akukho nto kwaye akukho nto ingaphantsi. Kwaye unyaka uqala ngerekhodi, kwaye kushicilelo lweendaba, I-Apple ibika ukuba inzuzo kwi-App Store ngosuku lokuqala lwe-2017 yayiyi-$ 240 yezigidi. Ngokubanzi, ngo-2016 baye bakhula nge-40% xa kuthelekiswa nonyaka odlulileyo kwiimarike ezifana ne-United Kingdom, i-China ne-Japan.
Okwangoku i-App Store ye-iOS inikezela ngezicelo ezizizigidi ezi-2,2, i-20% ngaphezulu kunonyaka ophelileyo, into engathandabuzekiyo ekholisa uPhil Schiller, umlawuli we-Apple ojongene nokujonga i-iOS App Store. Kwaye le yindlela abaqhubeka ngayo ukwenza imali kwiinkonzo, ukubheja kwisoftware yeqamza lesicelo.