Netflix, HBO, Amazon Prime, Spotify, El Mundo, Office 365, Adobe Creative Cloud, Google Drive... zivakala ziqhelekile kuwe, akunjalo? Njengoko usenokuba ubonile, yonke le nto isoftware okanye umxholo ophantsi kobhaliso, iyinto eqhelekileyo, ikhula ngokuqhubekayo kwisoftware yazo zonke iintlobo zomxholo, nokuba yintoni na. Andizikhumbuli kakuhle iintsuku xa sihlawulela imveliso yesoftware kwaye siyifumene iyonke, ngethemba lafumana iminyaka embalwa yohlaziyo kwaye emva koko sagqiba kwelokuba siphucule kwinguqulelo entsha okanye hayi ... Nangona kunjalo, sele sinekhalenda, abahleli bezithombe. , abaphathi be-imeyile ... Ngokuqinisekileyo uluhlu olupheleleyo lwemirhumo ekhohlisa iingqondo zethu kodwa igqobhoze i-akhawunti yethu yebhanki nyanga zonke. Hayi, izicelo zobhaliso ezihlawulweyo ayiloxesha elizayo, elo qamza sele liza kugqabhuka kwaye ndiya kukuxelela ukuba kutheni.
Uphi umda womrhumo?
Into yokuqala esiza kuzama ngayo kukunqanda ukunika amagama athile ezicelo ezithile, injongo ayikokwenzakalisa ubuntununtunu bakhe nawuphi na umphuhlisi othile, kwaye asifuni kukhubekisa nabani na kweli xesha lesikhumba esibhityileyo njengeyona nto ibalaseleyo. porcelain, Umfundi ngamnye uya kuza kwizigqibo zabo, size sibonakalise.
Sifikelela njani kweli nqanaba? Leyo yenye yezona zinto zinkulu zamathandabuzo endinawo. I-iOS App Store yayingelo xesha i-allergen kubasebenzisi be-Android, ibona rhoqo ixabiso ecaleni kolwazi lwesicelo esithile esiveliswe ukuchaswa okuthile, Ungalibali ukuba isicelo somyalezo esithandwayo sixabisa hayi ngaphantsi kwe-€ 0,89 (isimahla kwi-Android kunye ne-Symbian, umzekelo). Olunye ulonwabo lomsebenzisi we-iOS yayikukuhlawula ixabiso elincinci ngokwentelekiso kuthotho lwesoftware ethe yafumana uhlaziyo rhoqo kwaye yaphelisa kakhulu intengiso, imodeli engeniswe ngokucacileyo kwiPC kunye nomgaqo-nkqubo wesoftware, kodwa oku kuphelile.
Imidlalo yevidiyo ikhokele phambili
Siqala ngemidlalo yevidiyo. Ukutshatisa ezintathu zombala ofanayo kunye nokuqhubela phambili ngokutshabalalisa iibhloko kwakuyinkqubo elula ukuba abo bethu badala baye badlala iminyaka ukususela kwi-GameBoy yokuqala. Nangona kunjalo, baye bakwazi ukusithengisa ukuba le midlalo ikhululekile ngoku, ikhululekile ngokwaneleyo ukukutsala, yenza ukuba ufune ukudlala, kwaye igxininise ucango kuwe ngesaziso ngendlela ye-micropayment. Le micropayment sibhekisa kuyo ngokuyimfuneko ngumrhumo, kwaye ndiza kuyicacisa ngezantsi.
Ngoku awuhlawuleli umdlalo wevidiyo, ipropathi ebonakalayo okanye yedijithali yaloo software, kodwa uhlawulela ixesha umphuhlisi aya kukuvumela ukuba uwudlale, Ihlala ihleli. Oku kungenxa yokuba bambalwa abasebenzisi abazimisele ukuhlawula i-euro ezili-10 ngexesha lomdlalo we-iOS kwinguqulo yayo epheleleyo kwaye ngaphandle kweentengiso, kodwa ngenxa yesizathu esithile endingasaziyo (ndicinga ukuba ezi nkampani ziya kuba ngaphezu kokuzifunda) bazimisele ukuhlawula i-0,99 € kwiigugu, iingqekembe okanye iithokheni eziya kusivumela ukuba sidlale ngexesha "X". Kakhulu kangangokuba bade bakunike (ngentlawulo yangaphambili) ukubakho kwamanqanaba okuqhubela phambili, ugqwetha ngokupheleleyo undoqo womdlalo wevidiyo. Ungakhathazeki, ekuhambeni kwexesha awuyi kuchitha i-euro ezili-10, uya kuba uchithe ngaphezulu, nokuba kubonakala kubuhlungu kancinci kuwe.
Ababoneleli bokusasaza njengomzekelo
Ngenye imini iNetflix yafika ukuze "iphinde ivelise" umxholo we-audiovisual, nangona eneneni yonke into eyayenzayo yayikukuthatha indlela esele ikhona. (intlawulo yenyanga kamabonakude wesathelayithi) kodwa ikunikeza umxholo ogxile ngakumbi kwinto oyifunayo: Uthotho kunye neemuvi... Kutheni uhlawulela uthotho, iindaba okanye iinkqubo endingakwaziyo ukuzibukela? Ndikhetha ngcono iNetflix, endibonisa into endiyithandayo.
Kunengqiqo, bangababoneleli bomxholo oqhubekayo obiza izigidi zeedola ukuvelisa zombini ngokwendalo kunye neziseko zoncedo ukuze ufike kwikhaya lakho kwiimeko ezifanelekileyo. Kwenzeka into efanayo kunye noSpotify, bakubiza imali ethile ngenxa yokuba baye bazama umculo kwakhona, benza njengebhuloho phakathi kwamagcisa kunye nawe, kwaye bathathela ingqalelo amaxabiso alawulwa lishishini lerekhodi, Ngeendleko zeSpotify ngonyaka, akufani nokuba ungathenga ngaphezulu kweengoma ezingama-30 okanye ezingama-40 ngexesha elinye, Ukuthi ga, kuhle...
Mhla saphulukana nendlela yethu
Ndibone izicelo ezininzi ezintle ezizalwe kwaye zafa zinedinomineyitha efanayo: Bafudukela kwimodeli yobhaliso. Sithetha malunga nezicelo ezithile ezinje ngabahleli bombhalo ocacileyo oxabisa malunga ne-4 euros ngenyanga. Iikhalenda, abaphathi be-imeyile, bonke bajoyina indlela yokubhalisa eyenze abasebenzisi bacinga kwakhona ukuba bayayifuna ngokwenene na. Inyaniso yeyokuba uninzi lwezi zicelo bezikhe zaba namaxabiso aphezulu, kodwa bezigxininiswe kwintlawulo enye. Amaxabiso akhoyo ngoku okubhaliselwe awakho ngaphantsi kakhulu kunamaxabiso okuhlawula ngexesha elinye, kunye ne-caveat enye, ahlaziywa rhoqo.
Ngaloo ndlela, akukhookanye uhlawulela isicelo, ngaphandle kwelungelo lokusisebenzisa ixesha elithile. Enyanisweni, usemngciphekweni wokuphulukana nalo lonke ulwazi lwakho kunye neendlela zokusebenza ngokuyeka ukuzihlawulela.Khumbula, isicelo ayisosakho, uyahlawulela ukusisebenzisa.
Ngaba unokucinga ukuba xa uthenge imoto uxelelwe ukuba usebenzise unomathotholo, isixhobo sokulinganisa isantya, i-ashtray okanye iiwiper zefestile kuya kufuneka wenze uthotho lweentlawulo zenyanga? Yiloo nto eyenzekayo ngoku, sizifumana sinesixhobo esixabisa malunga ne-euro eyi-1.000 kunye nokusebenza kwayo kuqalwa ukuba phantsi kobukhoboka bezemali, kude nokwanelisa iimfuno zomsebenzisi, i-dynamiting yokugcinwa kwayo. Abasebenzisi baqala ukuqonda ukuba nge-1st yenyanga nganye, kamsinya nje ukuba uneenkonzo ezimbalwa kunye nezicelo ezisebenzayo, uchitha amakhulu eeuro kwizinto onokuthi uzenze ngaphambili ngaphandle kokuhlawula inyanga nenyanga, ukukhumbuza ukuba mhla awukwazi ukubahlawula, uya kuba nantoni na, uqeshisa ifowuni yakho ephathekayo. Iqamza lobhaliso lwe-app liya kugqabhuka ekugqibeleni, Lixesha lokuba imodeli igxile kwiintsika ezintathu ezisisiseko:
- Usetyenziso lwasimahla (kunye neentengiso).
- Izicelo zeFreemium (zisimahla kodwa zinezixhobo ezivulelekayo zokuhlawula).
- izicelo zentlawulo enye.