UBob Kupbens, usekela-mongameli weApple Online Store, ushiye inkampani kwiveki ephelileyo eyokusebenzela kwenye inkampani, imithombo emininzi enxulumene neKupbens iqinisekisile. UKupbens wajoyina iApple ngo-2014 ngaxeshanye no-Angel Ahrendts kwaye ebekhona ophethe onke amanyathelo amiselweyo kwiVenkile yeApple kwi-intanethi njengokuyila ngokutsha, ukudityaniswa kwewebhusayithi ephambili, inkqubo yokuhlaziya i-iPhone kunye nokunxibelelana neevenkile ezibonakalayo ezikhoyo kwiiveki ezimbalwa.
Ngaphambi kokujoyina iApple, uKupbens wayengusekela mongameli ophethe amanyathelo ezoshishino. Intengiso yedijithali yeDelta Airlines. I-Kupbens yeza kule nkampani ngaxeshanye no-Angela Ahrendts ngo-2014, xa u-Apple waqalisa ukugaya abaphathi beenkampani eziphezulu belungiselela ukumiliselwa kwe-Apple Watch kunye nokuqhelaniswa neshishini u-Apple afuna ukunika isixhobo.
UKupbens ungene endaweni kaJennifer Bailey, okwangoku ngu-Sekela Mongameli we-Apple ophethe i-Apple Pay. I-Bailey ayinakulindeleka ukuba ibuyele emsebenzini wayo wakudala njengoko kulo nyaka i-Apple inyusa inani lamazwe kunye nezivumelwano zokwandisa ngokukhawuleza i-Apple Pay itekhnoloji yeentlawulo zombane. Okwangoku, uKupbens sisigqeba esilawulayo sokushiya inkampani kule minyaka idlulileyo. Abaphathi ababini bokugqibela ukushiya inkampani yayinguBob Bridger noJerry McDougal.
Ukufika kuka-Angela Ahrendts kwakuthetha uhlaziyo olupheleleyo kwiqela lolawulo lokuthengisa ukukhulisa, nangakumbi ukuba kunokwenzeka, ukuthengisa ngeqonga le-Intanethi, kugxininiswa ngakumbi kulwandiso e-China, ukudityaniswa kwe-Intanethi kunye neentlawulo ezihambayo. Kuyabonakala I-Kupbens ayikhange ilandele umgca ophawulwe kwaye ayizifezekisanga iinjongo umanyaniso. Okwangoku asazi ukuba ngubani oza kuthatha indawo yesikhundla sikaKupbens, kodwa kunokwenzeka ukuba iApple izakubhenela kunyuselo lwangaphakathi ukuze ikwazi ukugcwalisa esi sithuba sitsha.