Namhlanje lixesha lokuthetha ngoSergio Marchionne, i-CEO yakwaFiat. Ngokuqhelekileyo ngu-Elon Musk (i-CEO ye-Tesla Motors) odla ngokusinika iintloko malunga ne-Apple Car ngokubhekiselele kukhuphiswano. Nangona kunjalo, ngeli xesha yayiyi-CEO ye-Fiat eyayifuna ixesha lakhe lozuko ngeendleko ze-Apple. Ingcebiso ayinika i-Apple ayikukuba abandakanyeke kwihlabathi lokwakha izithuthi yedwa, kubonakala ngathi benza ngakumbi ukulindela ukuba i-Apple icele uncedo kubo kunokuba inike iingcebiso ezilungileyo. Yintoni uSergio Marchionne anokuthi angayazi ngaphambi kokuba athethe ngalo mbandela kukuba uApple uqeshe inani elikhulu leenjineli ezisebenza eTesla Motors, eyona nkampani iphumeleleyo yeemoto zombane emhlabeni.
Ngokutsho kukaSergio Marchionne, ukwakhiwa kweemoto kunzima kakhulu ishishini, ebonisa ukuba i-Apple ayinakukwazi ukujamelana nolu hlobo lophuhliso. Mhlawumbi umhlobo wethu uSergio akakayazi ukuba bayichitha njani eApple. Kodwa akayena ngowokuqala ukuza kulo mbandela, u-Vice-President we-General Motors kwaye walumkisa ukuba ukwakhiwa kweemoto zombane ngumgodi omkhulu welahleko, nangona u-Elon Musk engacingi ngokuchanekileyo.
Kuya kufuneka sichaze loo nto Kwi-2014, uTim Cook kunye neenjineli zakhe batyelela i-factory ye-BMW i3, i-BMW yombane yonke eyakhiwe eLeipzig (eJamani). Ngeli xesha, i-Apple irente indawo enkulu yokugcina impahla ngaphandle kwe-Sunnyvale, mhlawumbi ngenjongo yokuphuhlisa iProjekthi yeTitan apho. Asizukuqhatha nabani na, i-Apple Car ngumbono wekamva, ngenene asinakukhathalela kakhulu malunga nokuba i-Apple izakubonisa ntoni ngo-2021, ngakumbi ngeNqaku eliPhambili nje kwikona, kodwa abanini bakudala be imoto yemarike yemoto ibonakala isoyika.
Yintoni uSergio Marchionne angayazi ngaphambi kokuba athethe ngalo mbandela;
Ukuba ngokuqinisekileyo i-CEO ayiyazi loo nto, uhlala kwihlabathi labafileyo.
Imoto yombane ethengiswa kakhulu kwihlabathi yiNissan Leaf, ilandelwa yi-i3 ne-i8 yakwaBMW. Yintoni uTesla ngumenzi wemoto yombane ekhawulezayo kwihlabathi (ukubetha i-Dodge Charger SRT Hellcat).
Ngoku, i-Fiat nayo iphethe i-Dodge (i-Challenger Hellcat, i-Charger Hellcat), i-Jeep (i-Grand Cherokee ihambelana ne-Range Rover), i-Maserati kwaye akukho nto kwaye akukho nto ingaphantsi kwe-Ferrari. Ke ukuba nabani na unokunika iingcebiso malunga neemoto, nguSergio Marchionne.