I-HBO iceba ukuqalisa inkonzo yeWebhu yokusasaza ezimeleyo eSpain, ukuvula ingxabano entsha kunye neNetflix kukhuphiswano olukhulayo lwehlabathi lweenkonzo zokusasaza. Kamva kulo nyaka, abahlali baseSpain baya kuba nokufikelela kwinkonzo yokusasaza ye-HBO okokuqala, bezisa inkqubo evela kwinethiwekhi ye-Time Warner Inc.. iya kufumaneka ngaphandle komrhumo weTV ohlawulelwayo.
Kwi-HBO, ukwazisa isitishi se-Intanethi eSpain, esinamaxabiso aphezulu amakhaya e-broadband kunye nobuqhetseba obukwi-intanethi, yingcakazo ebalwayo. I-HBO ngoku izakugcina amalungelo akhethekileyo kwimiboniso yayo ngenkonzo yokusasaza kwaye ayisayi kuphinda ivumele inkqubo yayo yokuhlawulela iinkonzo zikamabonwakude elizweni. Oko kuthetha ukuba, nje ukuba izivumelwano zelayisensi zangoku ziphelelwe, abalandeli be-HBO eSpain baya kuba nakho ukubukela inkqubo yabo yeqela lokuqala kwinkonzo entsha yokusasaza. Nangona kunjalo, ngelixa i-HBO iyakuyeka ingeniso yelayisensi, ikholelwa ukuba Unokwenza imali engakumbi kwixesha elide ngokunikezela ngenkonzo yakho yeWebhuutshilo u-CEO uRichard Plepler.
"Siza kuqhubeka ukwenza imali," utshilo uPlepler kudliwanondlebe. "Senza ukuzimisela apho sikholelwa ukuba eyona nzuzo iya kwenziwa."
ISpain lilizwe lamva nje apho i-HBO izama ukubhenela "abasiki bentambo", abantu abarhoxisa imirhumo yabo yeTV okanye abangazange babhalise. Ukusukela ngo-2012, ibonelele ngejelo le-intanethi eSweden, eNorway, eFinland naseDenmark ebizwa ngokuba yiHBO Nordic.. Baye batyhila inkonzo ye-intanethi ezimeleyo e-US ngo-Epreli kunye nomnikelo ofanayo eColombia ngasekupheleni konyaka ophelileyo, ngezicwangciso zokwandisa oko kulo lonke elaseLatin America.
Ukwandiswa kwamazwe ngamazwe kufika ngexesha elinzima. Ekuqaleni kwale nyanga, INetflix ithe izakubonelela ngenkonzo yayo yokusasaza kumazwe amatsha ali-130.
Okwangoku, uqikelelo kukuba inkampani yabazali be-HBO, i-Time Warner, ijongene noxinzelelo lwabatyali-mali ukuba bathengise inkonzo okanye bashiye i-HBO, leyo. yenza i-20 yepesenti yengeniso ye-Time Warner. Nangona inkampani inqabile ukuphawula, i-rumor ibangele ukuba izabelo zenkampani zehle kakhulu kwi-stock market.
Ngexesha leminyaka, I-HBO yenze imali ngaphandle kwe-US. ngeendlela ezintathu: ukuthengisa iiDVD kunye nokukhutshelwa kwedijithali, njengakwi iTunes; inika imvume yamalungelo okufumana iisampulu zikamabonwakude ohlawulelwayo kubaboneleli okanye abasasazo kwiimarike ezingaphezu kwe-150; kunye nokusebenza kothungelwano lukamabonwakude kumazwe angama-65, ingakumbi kumbindi Yurophu, kuMbindi Merika naseAsia.
Ishishini lakho likhula ngokukhawuleza ngaphandle kwe-US kunasekhaya. Inani lababhalisi bamazwe ngamazwe kwi-HBO kunye nesiteshi sodade wabo, i-Cinemax, yenyuka ukuya kwi-92 yezigidi ekupheleni kwe-2014 ukusuka kwi-73 yezigidi ekupheleni kwe-2012, ngelixa ababhalisi base-US benyuka ukusuka kwi-5.000.000 ukuya kwi-46.000.000 ngelo xesha.
Uninzi lweenkqubo zayo zamazwe ngamazwe ziveliswa kweli lizwe. KwiLatin America, umzekelo, «uMnu. Avila, ”umboniso omalunga nomthengisi we-inshurensi ophila ubomi obuyimfihlo njengomntu obethayo, ufumana amanqaku aphezulu kunomdlalo weetrone, ngokutsho kwenethiwekhi.
Amaxabiso e-HBO
Umceli mngeni omkhulu kwishishini lehlabathi le-HBO kukungakwazi ukubiza imali eninzi kwamanye amazwe. Ngelixa inkonzo ye-Nordic ixabisa i-US$10 ngomrhumi ngamnye, kodwa ufumana malunga neesenti ezili-10 ngomrhumi ngamnye eVietnam, yiyo loo nto kuphela I-20% yengeniso ye-HBO ivela kumazwe angaphandle, nangona isibini kwisithathu sabasebenzisi bayo abazizigidi ezili-138 bangaphandle kwe-United States.
Sekunjalo, isicwangciso selayisenisi yemveli yenethiwekhi iye yanenzuzo, kwaye i-HBO ayinazo izicwangciso zokuphelisa esi sicwangciso kumazwe amaninzi aseYurophu, utshilo uPlepler. Kutsha nje, Inkampani yandise izivumelwano zelayisensi eJamani, eItali naseKhanada.
“Ayiyongxaki kuthi,” utshilo uPlepler. "Licebo lamazwe amaninzi ngokuxhomekeke ekubeni sicinga ukuba singenza phi eyona mali."
I-HBO igcina inzuzo ngokunikezela ngenguqulelo ye-intanethi yesitishi sayo kwamanye amazwe. Nangona INetflix ayinamalungelo ehlabathi kuthotho lwayo olufana ne "Indlu yamakhadi", i-HBO iphethe phantse zonke iinkqubo zayo. Oku kuthetha ukuba ungasebenzisa imiboniso yakho ngesiseko senkonzo yokusasaza ngaphambi kokuba uthenge imiboniso emininzi.
Inkonzo yeHBO eSpain
USimon Sutton, umongameli we-HBO wokusasazwa kwamazwe ngamazwe kunye nomxholo, akazange afune ukuphawula malunga nokuba yeyiphi inkqubo eya kufakwa kwinkonzo yaseSpain okanye iya kuba yimalini, kodwa ulindele ukuba ifane nomnikelo kumazwe aseNordic, athwala ibonisa kunye nemiboniso evela kwi-HBO Showtime, i-Starz kunye ne-AMC Networks. Le nkonzo inababhalisi abamalunga nama-650.000 ngoku. Inkampani yonwabile ngayo, utshilo uPlepler.
Inkonzo yeNordic yatsala nzima xa yaziswa okokuqala ngo-2012, ubukhulu becala ngenxa yokuba yayithwaxwa ziingxaki zobuchwepheshe. Kwakhona Yayingenayo imuvi ngelixa iNetflix yenza.utshilo uKannan Venkateshwar, umhlalutyi eBarclays Plc.
“Ubukhulu becala yayiyimiboniso yeTV, ngoko ke isibheno sayo sasilinganiselwe kakhulu kuneNetflix,” utshilo.
ESpain, malunga neekota ezintathu zabemi bane-Intanethi Yesantya esiphezulu. Malunga nesiqingatha sibhalisele ibroadband, kodwa abanawo umabonakude ohlawulelwayo, xa kuthelekiswa malunga ne-16 ekhulwini labantu baseMerika, ngokutsho kwenkampani yophando iParks Associates. Abahlali baseSpain babonakalise ulwazi oluphezulu malunga nokuba yintoni i-HBO, utshilo uSutton.
Nangona kunjalo, I-HBO iya kujongana nokhuphiswano eSpain. Ubuncinci iinkonzo zevidiyo ezisibhozo zokusasaza sele zikhona kweli lizwe, kubandakanya neTelefónica SA, umboneleli obalaseleyo wezonxibelelwano, kunye neNetflix, efike ngo-Okthobha kwaye ibonelela ngeenyanga ezintandathu zenkonzo yasimahla kubathengi beVodafone Group Plc. I-HBO kuya kufuneka itsale imali kwiprogram eyongezelelweyo, ukuthengisa kunye nenkonzo yabathengi, utshilo uVenkateshwar.
Abantu abaninzi eSpeyin baye baqhelana nokubukela iividiyo ze-intanethi ngaphandle kokuba bazihlawulele, utshilo uBrett Sappington, umlawuli wophando kwiParks Associates.
“Ubuqhetseba buxhaphake kakhulu,” utshilo. "Ukufumana abathengi ukuba bazimisele ukuhlawula kube nzima ngokuqhubekayo kwividiyo yokubhalisa kunye nokuhlawula iinkonzo zikamabonwakude eSpain."
I-HBO ijonge kwamanye amazwe ngenkonzo yayo ye-Intanethi kuphelat, kodwa uSutton akazange awaveze amagama abo.
“ISpain ayisiyiyo eyokuqala kwaye iSpain ayizukuba yeyokugqibela,” utshilo.
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