Iwebhusayithi ka-Apple idaywe yabomvu ukuhlonipha uSuku lweHlabathi lukaGawulayo olubanjwe izolo. Ezinye zezixhobo kunye nezixhobo zeBig Apple zenziwe zabomvu ixesha elithile phantsi komgangatho IMVELISO(RED). Ngaphambi kwe- Covid-19 kungena ebomini bethu, i-Apple ityale iingeniso kwezi mveliso kwiNgxowa-mali yeNgxowa-mali yeHlabathi ngenjongo yoku zama ukunqanda ukuqhubela phambili kwesi sifo oko kunokuthatha ubomi babantu abangama-700.000 ngonyaka. I-Apple ibhengeze ukuba zonke iingeniso kwi-PRODUCT (RED) ziya kuya kwiNgxowa-mali yeHlabathi ngokuchasene ne-COVID-19 kude kube nguJuni 31, 2021.
IMVELISO (RED): Misa i-COVID-19 ukuze ubuyele endleleni yokuchasana noGawulayo
Kule minyaka ili-14 idlulileyo, intsebenziswano yethu ne-(RED) yenze malunga nama-250 ezigidi zeerandi kwiminikelo yokuxhasa ngezimali iinkqubo zokulwa i-HIV kunye ne-AIDS. Ukutyhubela i-30 kaJuni, i-Apple isebenza kunye (RED) ukwalathisa zonke iintengiso ezifanelekileyo ( ze-PRODUCT) RED kwiNgxowa-mali yeHlabathi ukuphendula kwi-COVID-19. Eli galelo liza kufikelela kwiinkqubo zempilo ezisesichengeni sobhubhane kwaye liya kunceda ukugcina iinkqubo ze-HIV kunye ne-AIDS kwi-Afrika engezantsi kwe-Sahara.
La marca I-PRODUCT(RED) yasungulwa ngo-2006 kwaye yafikelela kwiinkampani ezininzi ezinkulu ezadaya izixhobo zazo zibomvu. Izibonelelo zezi mveliso zaya ngqo kwi INgxowa-mali yeHlabathi ukulwa uGawulayo, isifo sephepha kunye nesifo seengcongconi. Kwi-Apple, utyalo-mali kolu hlobo lwesenzo luhlala lubachaza kuba imveliso nganye okanye isixhobo sinoguqulelo olubomvu olufakwe kulo phawu.
Nangona kunjalo, ukufika kwe-SARS-CoV-2 kushukumise ukusinda kweenkqubo zikaGawulayo kwihlabathi liphela. INgxowa-mali yeHlabathi yayinoxanduva lokuphucula ezona nkqubo zempilo zihlwempuzekileyo ukuthintela usulelo lwe-HIV kunye nokuthintela uGawulayo ekufikeleleni kwinani elikhulu labemi ngaphandle kwemithombo yoncedo.
Utshintsho oluncinci oluya kwenza umahluko
Ngoko ke, I-Apple ibhengeze ukuba kude kube nge-31 kaJuni iyakunikela ngayo yonke inzuzo kwi-PRODUCT yayo (RED) kumlo ochasene ne-COVID-19 ngesizathu esilula:
I-COVID-19 inokuphelisa ishumi leminyaka lenkqubela kumlo ochasene noGawulayo. Lo bhubhani wenza ukuba kube nzima ukufikelela kukhathalelo, unyango kunye nezibonelelo eziyimfuneko ukulwa ne-AIDS.
Ukongeza, kuye kwabhengezwa ukuba kuya kunikelwa idola enye ngemveliso enegama okanye isincedisi ukuba intlawulo yenziwa ngeApple Pay ukuya kuthi ga kwisigidi esinye seedola. Ngale ntshukumo, i-Apple ikwafuna ukuthatha inxaxheba ekuphuculeni iinkqubo zempilo ezichatshazelwa kakhulu yi-COVID-19 kodwa ezinezinye iintsholongwane ekufuneka zijongane nazo, njenge-HIV.