Ngokwengxelo zamva nje ezifumanekileyo, Inkampani yaseCupertino isebenza ukuphucula indlela eqhuba ngayo amaphulo ayo wentengiso. Ngale ndlela, uya kubeka phambili intengiso yedijithali kwaye ujolise kwimimandla ethile, ngenjongo yokuphucula ukuthengiswa kweemveliso zakho ngexesha lokuhamba kancinci, njengasemva kwephulo leKrisimesi okanye ehlotyeni. Inyathelo elisengqiqweni kwinkampani ebisoloko ibandakanyeka kakhulu kubuchwephesha obutsha bokuthengisa, nangona ingeyiyo inkampani yetekhnoloji etyale imali kwezentengiso, ukuba yenye yezona zinto zifinya yonke ipeni echithwe kuyo.
Iqela le AdWeek ube nokufikelela kolu lwazi enkosi kwiarhente yentengiso Ilebhu yoBugcisa yezeendaba ye-TBWA, Isilumkiso sokuba iApple iqala indlela entsha yesicwangciso sentengiso, ijolise kwimimandla apho umsebenzi uza kwenziwa khona. Ngale ndlela, bafezekisa ukuba umsebenzisi ofumana intengiso uziva echongwe ngakumbi yinto ayibonayo nayivayo.
IiLebhu zoLwazi zezoBugcisa ze-TBWA zilungelelanisa kwakhona kwaye zazisa imodeli yokusebenza entsha ejolise ekuzinziseni indlela abantu abayisebenzisa ngayo imultimedia kunye naluphi na uhlobo lomxholo
Ngenxa yoko, ukupapashwa kuya kuncitshiswa kwiindawo ezithile, kunye notyalo-mali kwindawo yedijithali neyentlalo, enikezela ngomxholo owahlukileyo kunye neendlela ezahlukeneyo.
Ngale ndlela, inkampani iya kuqhubeka nokudlala indima efanelekileyo ngokwamaphulo entengiso ka-Apple, inenjongo yokutshintsha indlela esizifumana ngayo, siziqhelanise namasiko kunye nendlela yokuba sisininzi sabasebenzisi yendawo ethile, into efana nentengiso ebhalwe igama lomntu. Umzekelo wokuqala ibiliphulo kwi-iPhone 7 Plus ejolise kuluntu lwaseBrazil kwaye kubonakala ngathi lithandwa kakhulu.