Ukuba ukhe waya kwivenkile ye-Apple ebonakalayo, uya kuba uqaphele ukuba ifilosofi yabo kunye nendlela abaphatha ngayo abathengi babo ikhethekile. Ukongeza kwizixhobo, abo baseCupertino bafuna ukusinika amava kwaye enye indlela yokufezekisa oku kukuba iivenkile zabo ziyeke ukuba ziivenkile eziqhelekileyo, into esele ithathe inyathelo elitsha: susa igama elithi "Gcina" kunangoku sasisazi njengeeVenkile ze-Apple.
Utshintsho sele lufikelele kwiiVenkile ze-Apple ezikwi-Intanethi, ke kuya kufuneka siqale ukuziqhelanisa nazo. babize nje "Apple" kulandele igama levenkile ekuthethwa ngayo. Kwimeko yewebhusayithi yaseSpain, igama layo elitsha elithi «Iapile (eSpain)«. Ngendlela efanayo baya kubiza izitolo ezibonakalayo, zibe, umzekelo, "i-Apple Puerta del Sol", "i-Apple Xanadú" okanye "i-Apple La Maquinista".
Iivenkile zeApple ngoku zibizwa ngokuba yiApple nje
Utshintsho lwaqala ukwenzeka emva kokuvulwa kweevenkile zokugqibela ze-Apple, njengaleyo ise Union Square eSan Francisco. Kwasekuqalekeni, le Apple Store yayibizwa ngokuba yiApple Union Square kwaye kwakamsinya nje emva kokuba beqale ukuhlaziya iiwebhusayithi zazo zonke iivenkile zabo ukuphelisa igama elithi Store. Phambi kokwenza utshintsho, uApple wathumela imemo kubasebenzi ebhengeza ukuba igama elithi Store liza kunyamalala kwiivenkile zalo eziphathekayo nakwi-intanethi. Kuloo setyhula, uApple wathi utshintsho luya kuba kancinci, kodwa ngeli xesha sele sibona ukuba uninzi lweeVenkile ze-Apple ezikwi-Intanethi sele zibonile igama labo lokugqibela lehla.
Injongo ye-Apple ibonakala icacile, ukuba abathengi abangeni nje evenkileni. Into engacacanga kangako yindlela amajelo eendaba akhethekileyo kwiimveliso zeapile aya kubhekisa ngayo kwiivenkile ze-Apple, ngoku akusafuneki ukuba iquke igama elithi ivenkile ngesiNgesi.
Ndiya eApple. (Ayipholile tu)