Ukusukela oko uTim Cook wathatha iApple, inkampani esekwe eCupertino Ikhulile ibe yinkampani enkulu ngalo lonke ixesha lingena kwiimarike ezintsha, iimarike ebesingazukucinga ngazo ngaphambili kunye nezo zizayo, ezinje ngenkonzo yevidiyo esasazwayo apho inkampani ibisebenza khona ngaphezulu konyaka.
Ukwandisa inani leenkonzo ezibonelelayo, ukongeza ekubeni uyazi ukuba ungaziqhelanisa njani nentengiso yeefoni ngokwandisa ubungakanani bescreen seetheminali zayo, ivumele inkampani kule minyaka idlulileyo ube yeyona nkampani ibalulekileyo emhlabeni, isihloko asibambe kwezi zintandathu zokugqibela kwaye waphinda wasiqinisekisa.
Ngokwenkampani ye-Interbrand, iApple iphambili kuluhlu lweenkampani ezibaluleke kakhulu kwihlabathi kunyaka wesithandathu ngokulandelelana, ngaphezulu kweGoogle, iAmazon, iMicrosoft kunye neCoca-Cola. I-Apple's equity brand inyuke nge-15% xa kuthelekiswa nonyaka ophelileyo, ukusuka kwi-184.1 yezigidigidi ngo-2017 ukuya kwi-214.5 yezigidigidi kulo nyaka.
Kwindawo yesibini, Sifumene uGoogle enexabiso le-155 yezigidigidi zeedola, iAmazon ineebhiliyoni ezili-100 zeedola, iMicrosoft ineebhiliyoni ezingama-92 zeedola neCoca Cola ivale ezi-5 ziphezulu ngexabiso lama-66 ezigidi zeedola.
Iapile kunye noGoogle bakwizikhundla ezibini eziphezulu njengoko babenjalo kunyaka ophelileyo. IAmazon, ngokwenxalenye yayo, unyuke kwizikhundla ukusuka kwindawo yesihlanu ukuya kweyesithathuInkampani ekhule ngonyaka omnye nge-56%, ekhokelela kuhlelo ngokukhula okuphezulu ukusukela kunyaka ophelileyo. Inkampani yesibini ekhule kakhulu kulo nyaka uphelileyo yiNetflix, inyuke nge-45%, ilandelwa yiGucci nge-30%, iSaleforce.com nge-23% kunye noLouis Vuitton nge-23%.
Kuluhlu lweenkampani ezili-100 ezixabisekileyo emhlabeni, sifumana, phakathi kwabanye, Isamsung kwindawo yesithandathu, I-Facebook kwindawo yesi-66, iNetflix kwindawo engama-92 kunye neSpotify kwindawo engama-XNUMX.
ukuba misela ixabiso lophawu, I-analytics firm I-Interbrand ithathela ingqalelo ukusebenza kwemali kweemveliso kunye neenkonzo, uphawu oludlalwayo xa kuthengwa izigqibo, amandla okhuphiswano lophawu, amandla alo okwenza ukuthembeka, kunye nozinzo lophawu. ngelixa elizayo.