Oku akwenzekanga ngeMisebenzi, incinci kwaye incinci i-iPhone iyathengiswa, kukuphela kweApple. Nangona kunjalo, ngaphaya kwebar, izinto ezahlukeneyo zihlala zisenzeka. Kule meko sibuyela kwisibhengezo sazo zonke iinyanga ezintathu, kwaye kukuba iApple iphinde ibe yeyona nkampani ibaluleke kakhulu emhlabeni, kwakhona. Ngaphandle kokuqikelela "kwabahlalutyi", sifumanisa ukuba iApple ikhulile kwakhona, mhlawumbi ingekho kangako njengakwamanye amaxesha, kodwa iyaqhubeka nokukhula kwiiveki ezimbalwa emva kokumiliselwa kwe-iPhone 7, isixhobo esingathandabuzekiyo esiza kusithengisa kakhulu ngexesha leKrisimesi, ngaphandle kweengxaki zesitokhwe esibuhlungu.
I-Apple ikhule nge-5%, ukuya kwi-178,1 yezigidigidi zeedola. Okwangoku, uGoogle uhlala ngasemva, ngaphandle kokuba oku kulandelayo kuye kwacaca ukuba kuphezulu, i-11% ukuya kwi-133,2 yezigidigidi zeedola.
I-Apple ibonakalisile indlela yokunyusa ixabiso lendalo. Abahlalutyi bayavuma ukuba iimveliso zeApple zingaphezulu kukhuphiswano. Ngapha koko, yintoni eyenza ukuba izixhobo zeApple zikhetheke ngokudibanisa phakathi kweemodeli ezahlukeneyo zezixhobo. Isoftware, izixhobo zekhompyutha kunye neendawo zonxibelelwano phakathi kwazo zibenza babalasele, ayisiyilo kuphela. Inqanaba lokusebenzisana phakathi kwezixhobo lilungisa imeko yeApple kwaye libangela iingxaki ezimbalwa kunalo naliphi na iqonga. I-Apple yinkokeli kubumbano lwazo zonke iinjongo kunye neenjongo.
Nangona kunjalo, oku akwenzi ukuba iApple ibekho kuluhlu lweenkampani ezikhule kakhulu kulo nyaka, uluhlu olo ilawula i-Facebook ngama-48%, ilandelwe yiAmazon ngama-33% kunye neLEGO ngama-22%. UGoogle ukho kuluhlu, enkosi kwi-11% yayo, nangona iinwele. Okwangoku, iApple inengxaki yoko uMongameli wangaphambili waseSpain angakuchaza njengokukhula kancinci.