Xa sithetha ngemfihlo, sihlala sithetha ngemodeli yeshishini yeenkampani ezinjengeFacebook okanye uGoogle. Ezi nkampani zenza iprofayili esekwe kukhetho lwethu ukusinika intengiso eyenzelwe wena. iapile Akakaze enze into efanayo, kodwa unayo iqonga lentengiso Owamkela igama lika IAd. Xa intengiso ivela kwizicelo ze-iOS, umzekelo, iApple icela i-30% yenzuzo eyivelisayo, ipesenti efanayo naleyo ifuna ezinye iinkonzo. Kodwa kule veki sele encamile kwaye akasafuni nokuva malunga nokwenza imali ngentengiso.
Ngokuka-BuzzFeed's UJohn Paczkowski, okhankanya imithombo yolwazi malunga nalo mbandela, uApple uceba ukutshintshela kwiqonga elizenzekelayo apho abavakalisi bathatha ukuphakamisa okunzima. Ngokuka-Paczkowski, umntu othile e-Apple wathi "Ayisiyonto silunge ngayo, yiyo loo nto iApple ishiya ukudala, ukuthengisa, kunye nokulawula intengiso ye-iAd kubantu abenza ngcono: abapapashi.«. Abo baseCupertino baya kusihlaziya isixhobo sabo se-iAd kunye nesoftware ukuvumela abapapashi ukuba bathengise kuyo ngokuthe ngqo.
I-Apple iya kuthi gqolo ishiye ukuthengiswa kwayo kwe-iAd kwaye ihlaziye iqonga ukuze abapapashi bathengise ngqo kuyo. Abapapashi baya kugcina i-100% zento eziyivelisayo. Akucaci ukuba oku kuthetha ntoni ngeProjekthi yeRubicon, iMediaMatch, kunye nezinye iinkampani zentengiso zobuchwepheshe ezibeka iliso kucwangciso, ukuzenzekelayo, okanye ukufuna ukuthenga iintengiso eqongeni, kodwa oko akujongeka kulungile. Ukuba yonke into inokwenziwa ngokuthe ngqo kwiqonga le-iAd elihlaziyiweyo, amathuba amaninzi anokwenziwa. Umbutho uzakwenzeka kwakamsinya, mhlawumbi kule veki.
USteve Jobs ngoyena mntu wayephethe ukuhambisa i-iAd kwi-Keynote apho i-iOS 4 yaziswa khona. Ekuqaleni kwabonakala ngathi unekamva eliqaqambileyo, kodwa "umenzi wezihlangu, kwizihlangu zakho." Kwaye i-Apple ayinakuze ikhuphisane noGoogle noFacebook kwicandelo lentengiso. Ukubuyela umva ngexesha loloyiso.
Intengiso ebonakala kuhlelo lokusebenza yipesenti yeApple kunye nomnye umenzi weapp, akunjalo? Ukuba iApple ayigcini ipesenti, ngaba oko kuthetha ukuba umenzi wolo hlelo lokusebenza uya kuthatha yonke into kwaye ke angathoba amaxabiso eeapps zakhe okanye oko kuthetha ukuba ipesenti ethathwe nguApple iyakuthathwa yenye inkampani? Xolela ukungazi.
Iiapps ezihlawulelweyo zihlala zingabinayo intengiso, yiyo kanye loo nto, ukuze ungabinayo intambo enzima yentengiso ethatha indawo kwiscreen.
Oku kuhlala kunjalo kwizicelo zasimahla, njengoko uxelelwe. Asiyi kuqaphela nto. Abaphuhlisi baya kufumana imali eninzi.
A ubingelele.
"Xa sithetha ngasese" mhlawumbi, intengiso?
Molo, ndithandabuze. Hayi, yimfihlo. Phantse ngalo lonke ixesha xa sithetha ngemfihlo, sithetha ngoFacebook okanye kuGoogle kuba bayazi yonke into ngathi ukuze basinikeze iintengiso ezenzelwe wena. Kungenxa yokuba "bazi yonke into" engayihloniphi imfihlo yethu.
A ubingelele.