Ngeli binzana esinokulifunda kwisihloko, uLarry Jackson, intloko yomxholo ka-Apple Music, ebizwa ngokuba yimpumelelo efunyenwe yi-Beats 1 kudliwanondlebe abalwenzileyo eVerge nabanye abaphathi be-Apple, uJimmy Iovine, uRobert Kondrk noZane Lowe. UJackson wayekhupha isifuba sakhe emva kwempumelelo yemvumi uDrake kwi-Apple Music kwaye wachaza iBeats 1 njengo: Esona sikhululo sikanomathotholo sikhulu ehlabathini. Ewe banokonwaba eApple ngokudibanisa "uApple - uDrake" kwaye ngaphezulu kwezigidi ezingama-300 zokuvelisa sele zifikelelwe okoko icwecwe labo lakhutshwa ngoMgqibelo odlulileyo, nge-18 kaMatshi, kwinkqubo ye-Beats 1 kwi-OVO Sound Radio.
Ukongeza, bagqabaza kudliwanondlebe ukuba iBeats 1 ithathe indawo yento eyayisakuba yiSoundCloud kaDrake, iqonga elalisetyenziswa ngumculi ekukhululweni kwakhe kwaye ngoku lishiywe bucala kukufika kweBeats 1. Ngayiphi na imeko, inkqubo 'I-OVO yesandi iRadiyo' intsha Kungenxa yoko le nto iApple inethemba eliphezulu kangako, kuba iphumelele kakhulu ngexesha elifutshane kakhulu. Ngelinye ixesha kudliwanondlebe, u-Iovine wazama ukuthelekisa iziphumo ezifunyenwe kwinkqubo kunye nezinye iinkqubo zikamabonakude kwaye bayaqinisekisa ukuba akukho mntu ucinga ukuba iBeats 1 iyakuphumelela.
Ngokucacileyo le nkqubo inegumbi elininzi lokuphucula kwaye esi sisiqalo nje, ukongeza abaphathi be-Apple banika impumelelo kumlobi ngokwakhe kwaye banethemba lokuqhubeka nokuvuna iirekhodi ixesha elide. Udliwanondlebe olupheleleyo lunokufundwa embindini esengozini kwaye wonke umntu okwinkampani yeCupertino wonwabile kakhulu yinto esele iphunyeziwe ukuza kuthi ga ngoku, kwaye akumangalisi oko. Kungenzeka nokuba kukubona oko akufezileyo kunye noDrake zama "ukuyikopa" kunye namanye amagcisa kwaye kungekudala enye i-albhamu iya kuboniswa kwinkqubo yokusasaza ...