Kwiintsuku ezimbalwa ezidlulileyo sakwazisa ngenani lezicelo ezifumaneka kwi-App Store ye-Apple TV, efikelela kwi-2600, kunye nokukhula kweveki kufutshane nezicelo ze-500. Xa wayebonisa i-Apple TV entsha kwi-Keynote efanayo ye-iPhone 6s kunye ne-6s Plus kunye ne-iPad Pro. Kwakukho abasebenzisi abaninzi ababefuna ukuthenga isixhobo ngokukhawuleza Njengoko kuqhelekile, kodwa bekungekho naziphi na izicelo ezihambelana neli qonga litsha, kuphela ezo zinikezelwe kwi-Keynote malunga nevenkile yempahla ye-intanethi, i-Asphalt 8 kunye nomdlalo wenkukhu i-Crossy Road.
Isizukulwana sesine i-Apple TV yabetha imarike ekupheleni kuka-Oktobha kumazwe amaninzi emhlabeni jikelele ngenani elilungileyo lezicelo ezihambelanayo. Ixesha eliphakathi komboniso kunye nomhla wokuthengisa wayengenaso esinye isizathu ngaphandle kokuba abaphuhlisi banokumkela izicelo zabo kwinkqubo entsha yokusebenza ebizwa ngokuba yi-tvOS. Umahluko ophambili kwaye phantse kuphela phakathi kweenkqubo zombini zokusebenza yi-interface yomsebenzisi, ekubeni yonke inkqubo iyafana, nto leyo eyenza sizibuze ukuba nanamhlanje imidlalo efana ne-Modern Combat 5 ayikabikho iguqulelwe kwi-Apple yesine isizukulwana seTV.
Ngelixa silindele abaphuhlisi abangekakwenzi oko ukuze balungelelanise izicelo zabo kwi-Apple TV entsha, ukuba sinemibuzo malunga nayo, Akuyomfuneko ukuba sikhangele i-Apple TV App Store, makhe sibone ukuba sinokuyifumana, kodwa sinokutyelela ngokuthe ngqo i-Apple Store ye-iOS ukujonga ukuba umphuhlisi sele elungelelanise isicelo sakhe kwi-Boix set-top entsha esanda kufika kwimarike ngenjongo, ngaphezu koko. ukuba yiconsole kwabo basebenzisi be-sporadic be-Asphalt 8 okanye umdlalo wesitayile wanamhlanje wokulwa, xa uhambelana.