I-NPD: Ii-AirPods zifumana kuphela i-2-3% yesabelo sentengiso, hayi i-26%

UJanuwari wokugqibela 12 sipapasha Inqaku elithetha ngendlela ezathengisa ngayo ii-AirPods. Kwelo nqaku, eliqokelele idatha epapashwe yinkampani yeSlice Intelligence, kwathiwa enye kwii-headphone ezine ezingenazingcingo ezithengiswa kwi-Intanethi okoko kwasungulwa ii-headphone ezingenazingcingo zika-Apple zazimalunga AirPods, kodwa namhlanje i-NPD inyukile ukubeka amanqaku kwi-i's kwaye yenza iCupertino ibeka iinyawo zayo emhlabeni.

Ngale njikalanga, i-NPD ikhuphe ulwazi oluqinisekisa ukuba isabelo sentengiso sokumiliselwa kwe-Apple yakutshanje yi-2% kuphela kwinani lentengiso kunye neepesenti ezi-3 kwinzuzo. Kungenzeka njani ukuba kukho umahluko omkhulu phakathi kolwazi olupapashwe yiSlice Intelligence kunye nolo lupapashwe yi-NPD? Inkcazo ilula kakhulu kwaye siza kukuxelela ngayo ngezantsi.

Isilayidi se-Intelligente sithethe kuphela ngentengiso ye-Intanethi yee-AirPods

Idatha efunyenwe sisilumko sokuqonda Baqokelela kuphela ukuthengisa kwi-Intanethi, ngelixa ezo zifunyenwe yi-NPD ziqokelela zonke iintlobo zentengiso. Ngokutsho kweyesibini, iBeats yiyo ekhokela le ntengiso nge-25% kuphela yesabelo sentengiso, esinegalelo kwi-Apple 46% yenzuzo yako konke ukuthengiswa kwee-headphone ezingenazingcingo.

I-NPD ifuna ukuyenza icace into yokuba iqela laseCupertino liphumelele libaluleke ngaphezu kwethamo labo lokwenyani elibonisa:

Ukuba iApple ikwazile ukubamba iipesenti ezi-2 zentengiso kwiiyunithi kunye neepesenti ezi-3 ngeedola kwimveliso yenyanga yayo yokwazisa kubalulekile xa unikwa ukuba ingakanani imakethi yentloko. I-Apple sele inamagxa kunye noPlantronics kunye noJaybird emva kwenyanga kuphela yentengiso.

Ukuvavanya ngcono impumelelo yee-AirPods, kuya kufuneka sithathele ingqalelo into yokuba Iipesenti ezingama-26 zentengiso kwi-Intanethi kunye ne-2% isabelo sentengiso sifezekisiwe ngaphandle kwesitokhwe esisezantsi seapile ii-headphone ezingenazingcingo zika-Apple. Ukuba bakufezile oko ngaphandle kwesitokhwe, kuya kwenzeka ntoni xa kuqhelekile?