Ihlabathi le-Cupertino liziko elivaliweyo apho ngalo lonke ixesha umntu ekwazi "ukungena", sineendaba. Kwaye ukuba uqala ukudinwa ngathi sihlala sithetha nge-iPhone 6 kunye nawo onke amahemuhemu ayo, ndicinga ukuba uya kuyithanda le nto siza kukuxelela yona. Kule meko, i-New York Times iye yafikelela kwiindawo ezininzi Iinkqubo zoqeqesho ezikhethekileyo zabasebenzi bakwa-Apple, yaye inyaniso ikukuba abanye banomdla wokwazi.
Ukuqala ngale nto babonakala beyidalele abo babekho ngaphambili Ubetha abasebenzi kwaye ngoku sele beqalisile ukutyebisa iqela leCupertino. Ngokucacileyo, baye banikwa inkqubo yoqeqesho ebandakanya "ukudibanisa ngokuhambelana nezixhobo ezintsha kunye neetalente ze-Apple." Inyaniso kukuba, umxholo ochanekileyo wekhosi awukavuzwa, kodwa sele kukho amazwi amaninzi abonisa ukuba akuhlalanga kakuhle nabasunguli beBeats. Nangona kunjalo, beyifake epokothweni imali ebonelelwa yi-Apple, yile nto bayishiyileyo.
Kodwa ukuba eyangaphambili yeyona intsha phakathi kweenkqubo ukuba I-Apple inikezela ngokuthenga ngoku, kukho abanye abasibonisa ukuba iApple ayifani nabanye. Ngokomzekelo, ngaphakathi kwekhosi "yoNxibelelwano kwi-Apple", abasebenzi bafundiswa i-11 lithographs nguPicasso, eyenziwe ngo-1945 kunye nomfanekiso wenkomo. Kancinci, ezo lithographs ziqala ukulahlekelwa yimigca, njengoko iklasi iqhubela phambili. Ekugqibeleni, kukho umgca ogobileyo kuphela, oqhubeka ubonisa umfanekiso ofanayo owadalwa ngumzobi.
Oku kubonakala kuyindlela ka-Apple yokuchaza oko Ubuncinci obubonakalisayo. Kwaye nangona kuya kufuneka ubekhona ukuze wazi ukuba lo mbono ucacile kwaye wenza njani abasebenzi bawo ukuba babe "yi-Apple ngakumbi", inyani kukuba le ndlela inomdla ngakumbi. Awucingi?