Unokuyithelekelela loo nto nkampani ityebile yeplanethi inokuba yinkcitho. Kodwa kubonakala ngathi akukho nto inokuqhubeka ngakumbi kwinyani, ubuncinci lulwazi esilufumanayo malunga nendlela esetyenziswa yi-Apple ukunqanda ukuchitha idola enye ngaphezulu kwiimoto zovavanyo lwemoto yayo ezimeleyo. Ngapha koko, kukho ixabiso elikhulayo kwimbono yokuba i-Apple ayisebenzi kwimoto ezimeleyo ngokwayo, kodwa kwinkqubo eguqukayo.
Inyaniso kukuba i-Cupertino firm ayikhethanga ukufumana iimoto ezinokuthi zingabi namsebenzi emva kokuphuhliswa kweteknoloji. Ngapha koko, ikhethe enye indlela yokuqeshisa kwaye yifem yakwaHertz esebenzisana neenkonzo zayo.
Ezi zalathisi malunga nobudlelwane phakathi kweHertz kunye ne-Apple ziye zavela kwiSebe leeMoto laseCalifornia. Umbutho woluntu ubonakala usazi ukuba iApple inesivumelwano sokuqeshisa kunye noHertz into yakhe yinqwelo encinci yezithuthi ezivela kwifemu yaseJapan Lexus (yenkampani yakwaToyota), ngakumbi iSUV imodeli RX450h, iinkcukacha abazisebenzisayo iimoto ezihlanganisiweyo Kwiimvavanyo zemoto ezizimeleyo, ekubeni sizama ukulondoloza, kwakungayi kuba ngaphantsi ngamafutha kunye ne-CO2.
Ngokucacileyo, Ukususela ekubeni ezi ndaba zaziwa e-United States of America, izabelo zeHertz zinyuke nge-15% (ngexesha lokubhalwa kwale migca). Kubonakala ngathi abatyali-mali kunye nabaqikeleli abachithi ixesha lokwenza ishishini nayo nayiphi na inkampani Sondela kufuphi kancinci kwisigebenga se-elektroniki sabathengi. Ngamafutshane, akusiyo intshukumo yobuvulindlela, ngokwenene iAlfabhethi (inkampani yomzali kaGoogle) yenze isivumelwano esifanayo kunye ne-Avis, kodwa kule meko isebenzisa imodeli yeChrysler Pacifica imoto.