U-Apple ubanga iminyaka eliqela ukuba uSiri uguqukile, inguquko esingazange siyibone ibonakalisa ukusebenza komncedisi ka-Apple. Ukuphucula ukusebenza kwayo, iApple isebenza ngokubambisana nokufunda ngomatshini kunye nobukrelekrele bokuzenzela, kodwa ukuya amanqanaba abasebenzisi abangakwaziyo "ukujonga".
Nangona kunjalo, iApple iyaqhubeka nokuqesha abasebenzi ukuba bandise kwaye baphucule ukusebenza ikakhulu kukaSiri kwaye oku kutyikitye uMichael Abbott, othe wasebenza de kwaba lixesha lokujoyina iApple injineli kwi-microblogging yenethiwekhi yoluntu iTwitter, kodwa ngaphambili ibisebenza ePalm.
UMichael Abbott wayesebenza ePalm, esebenzisana kuphuhliso lwe-webOS, inkqubo yokusebenza eye yakhuthaza kakhulu i-iOS. Kweli hlobo liphelileyo, u-Abbott uvakalise umdla emsebenzini u-Apple awukhulayo kubuGcisa bobuGcisa, esithi Unokuba nomdla wokutshintsha imisebenzi ukunceda ukuyila iimveliso ezintsha kunye neetekhnoloji ezintsha. Okokugqibela abafana baseCupertino beze emnyango wakhe bamtyikitya, ngaphandle kwento yokuba uApple khange enze nasiphi na isiqinisekiso esisemthethweni malunga noku, njengesiqhelo.
UMichael Abbott wajoyina i-SRI International ngo-1990 yokwenza isicelo kwi-intanethi, kamva tsebenza kwiMicrosoft ekhokelela ekudalweni kwamaqela adala iqonga lokugcina ilifu leAzure. Emva kwexesha wayesebenza ePalm ethatha inxaxheba ekwenziweni kwe-webOS, kodwa wayishiya inkampani xa yafunyanwa yi-HP. Ukusukela ngoko, ebesebenza ku-Twitter njengesekela mongameli wobunjineli ngeenjongo zokuphucula iziseko zophuhliso kunye nokuthembeka kweqonga lonke njengoko likhule kule minyaka idlulileyo, nangona ingakhange ikwazi ukwenza njalo ngesantya ibingathanda kwasekuqaleni.