Sele kuyiminyaka ngoku, abafana baseCupertino bebefuna ukuqaqambisa umgangatho wekhamera yeemodeli ze-iPhone zamva nje, besenza iphulo le-Shot kwi-iPhone, iphulo elihlala lisinika inani elikhulu leefoto zabasebenzisi abaye basebenzisana ngokuthumela eyona nto ibanjiweyo. Nangona kunjalo, ayiyiyo yonke imifanekiso eboniswe kwezi ntlobo zentengiso zivela kubantu abangaziwayo, kuba ividiyo yokugqibela yeli phulo, iApple isebenzise amagcisa asekuhlaleni ahlukeneyo. Abafana abavela eCupertino basandula ukukhupha ividiyo yamva nje yeli phulo kwisiteshi se-YouTube sika-YouTube eCanada, Intengiso ebeka ugxininiso olukhethekileyo kwimowudi ye-portrait ye-iPhone 7 Plus, imowudi esivumela ukuba senze uthotho olukhethekileyo.
Imifanekiso kunye neevidiyo eziboniswe kweli phulo lakutshanje zenziwe kwilizwe lonke ngabazobi abathathu abadumileyo, ubuncinci kwilizwe labo, phakathi kwabo sifumana uCaitlin Cronenberg. Bobabini uCainlin kunye nabanye abahamba nabo, Baye basuka eToronto baya kwiiRockies zaseCanada ukukwazi ukwenza yonke imifanekiso ebisoloko ibalulekile kule ntengiso yesibini-yesibini yephulo elibizwa ngokuba yi-Portrait yaseCanada, umzobo waseKhanada.
Umculo kule ntengiso nguThsaba obizwa ngokuba nguBomvu kwaye ubizwa ngokuba nguSupler (feat. North Voice). Ngokucacileyo le ngoma iyafumaneka kwiqonga lomculo lokusasaza abafana abavela kwiCupertino Apple Music. Kwividiyo kubonakala kuthobekile imbongi, imvumi yaseCanada efakwe kwisandi sentengiso esitsho amagama ambalwa. I-Apple ineziteshi ezingama-20 ze-YouTube, amajelo ahambelana namazwe ahlukeneyo apho inobukho obubonakalayo kwaye apho inkampani ipapasha khona rhoqo zonke iintengiso ezintsha eziza nazo kwintengiso, nangona ngamanye amaxesha, njengakule meko, iyisebenzisa ukupapasha iintengiso ezizodwa ze amazwe athile.