Ukulandela uthotho lwamva nje lwamabali aphezulu agxile kwi- «tweets ezikhohlakeleyo»kusuka kwabanye abasebenzisi, kuthiwa I-Twitter ilungiselela ukusungula into entsha yokumodareyitha eya kuvumela abasebenzisi bahluze umxholo abawubonayo ngokusebenzisa amagama angundoqo. Naziphi na ii-tweets ezilandelayo ezinamagama ayingozi zenziwe zasebenza ziya kuthintelwa kuluhlu lwexesha lomsebenzisi kwaye zingabonakali kubo.
Isixhobo esichasene nokuxhatshazwa kuthiwa sele sikwimveliso unyaka kwinkampani, kwaye asikakulungeli ukuthunyelwa ngobuninzi. Iindaba zivela kwiqela labantu abasondeleyo kwiprojekthi, kwaye kunokwenzeka ukuba bafumane umhlaba ngokukhawuleza ngenxa ye inani elikhulu leziganeko ezilishwa ezijikeleze inethiwekhi yoluntu, apho iintatheli ezimbini nabantu abadumileyo bahlaselwa besemsebenzini.
I-Twitter idinga ukutsala kunye nokugcina abasebenzisi ukuze inani labasebenzisi bayo linganciphi. Inkampani ichithe iinyanga ezimbalwa ezidlulileyo ukubonisana nabacebisi bangaphandle kumaqela achasene nokuxhatshazwa malunga nesicwangciso sakhe sokujongana nalo mba, oye waba ngomnye we-CEO ye-Twitter uJack Dorsey eziphambili eziphambili.
I-Twitter ithathe amanyathelo amancinci kulo nyaka, njengokwenza kube lula ebantwini xela ukuxhatshazwa kwiitweets ezikhubekisayo. Nangona kunjalo, isixhobo segama elingundoqo, ukuba siphunyeziwe, siya kuba ngowokuqala ukunika abasebenzisi ulawulo olukhulu kwizinto abazibonayo kunokuba bathintele abasebenzisi ngabanye emva kokuhlaselwa.
I-Twitter kunye ne-CEO yayo, uJack Dorsey, bazamile ukwenza indlela yabo ukudala umoya onobungozi obuncinci kwinethiwekhi yoluntu, kodwa ukuza kuthi ga ngoku abakayikhi inkalo enokunceda ukuthintela ukuxhatshazwa ngomlinganiselo obanzi. Amandla esisombululo sokuthintela igama eliphambili sivakala sifana neso sisetyenziswe kwi-Instagram, esiya kuvumela abasebenzisi ukuba bacofe icandelo lezimvo kwiifoto zabo kuba kukho amagama ahlukeneyo okanye amabinzana akhubekisayo abantu abahlukeneyo.
Iindaba ziza emva I-Twitter ibike ukukhula okucothayo kwengeniso ukusukela ngo-2013, ngenxa yokukhula kokuthandwa kweenkampani eziphikisanayo ze-Snapchat kunye ne-Instagram. Ukugubha izinto, i-Twitter iceba ukugxila kwiinkalo ezintlanu eziphambili ngaphakathi kwenethiwekhi yayo, enye yazo iya kugxila ekugcineni abasebenzisi bekhuselekile ekusebenziseni kakubi i-intanethi.