Njengoko ixesha lihamba. Kwiminyaka elishumi elinesithathu eyadlulayo ivenkile yeApple iTunes yavula iingcango zayo, ngokucacileyo. Ngubani onokucinga ukuba kule minyaka idlulileyo, ingangoyena mthengisi womculo mkhulu emhlabeni kunye neengoma ezingaphezulu kwama-25 ezigidi ezithengiswa kwihlabathi liphela? Kucacile ukuba uSteve Jobs wayeyazi apho ukuba wayebheja ngale ndlela intsha yokuthengisa umculo.
Kwiminyaka yakutshanje, ukuthengiswa komculo wedijithali kuye kwehla kakhulu ngenxa yokunyuka kweenkonzo zokusasaza umculo ezinje ngeSpotify, iPandora, iRioio ... eyanyanzela inkampani esekwe eCupertino ukuba iphinde icinge ngendawo yayo kwintengiso kwaye isungule umculo wayo inkonzo ebizwa ngokuba yiApple Music.
Kule vidiyo ingentla ungayibona ingxelo kaSteve Jobs kwiVenkile yoMculo yeTunes, nangona umgangatho wevidiyo ushiya okunqwenelekayo, iaudiyo engangqinelaniyo nevidiyo iyasivumela ukuba silandele umboniso ngaphandle kweengxaki.
Ngokufika kweTunes, enye indlela esemthethweni yeza kwintengiso eza kusivumela ukuba sikhuphele kwaye simamele umculo kwisixhobo sethu, sizama ukunyanzela ukuvalwa kweNapster, iKazaa nabanye. Ngo-2002, ukhuphelo lomculo olungekho semthethweni lwanciphisa ukuthengiswa komculo kwifomathi ye-CD nge-9%. Ingcamango yemisebenzi yokuthengisa iingoma ngeesenti ezingama-99 ngokukhawuleza yenza le venkile yomculo yedijithali ithandwe.
USteve Jobs ubonise ukuba ngokumilisela inkonzo elula, engabizi kakhulu nesebenziseka lula yokukhuphela iingoma, inokuphumelela ngokugqwesileyo kwiinkonzo zomculo ezazikhankanywe ngaphambili, kunye nokuba lolunye uhlobo olusemthethweni. Emva kwexesha iApple ibineengxaki ezithile kukhuseleko lwe-DRM lweengoma zabo ezingabavumeli ukuba badlalwe kwezinye izixhobo ngaphandle kwenkampani esekwe eCupertino.
