I-CIRP (amaQela aBaphengululi boPhando lwaBathengi) ihlalutye iinombolo zeSpotify kwi2018, eMelika nakwilizwe liphela. Y ibeka umbono wokuba iSpotify iqhuba njani ngokuchasene nokhuphiswanongakumbi iApple Music.
Kumhlaba jikelele, Izigidi ezingama-75 zabasebenzisi be-Spotify abazizigidi ezili-170 babhalisile kwi-premium. Phantse iipesenti ezingama-45 zabasebenzisi ehlabathini bahlawulela inkonzo yeSpotify. Kwinqanaba lase-US, ngokwe-CIRP, ingangama-35% kuphela.
NgokukaMike Levin, umseki-mbumba we-CIRP, Isicwangciso sikaSpotify kukungahlawulisi okanye ukubiza imali encinci ekuqaleni kokubulela ngokusebenzisa inkonzo yasimahla (kunye neSpotify Premium iintengiso okanye izilingo) kwaye uhambise umsebenzisi kwisicwangciso seprimiyamu kamva. Kodwa oku kunogxa wakhe wokuba isicwangciso senyanga ngaphandle kwesigxina sivumela umsebenzisi ukuba arhoxise nangaliphi na ixesha kwaye atshintshele kwenye inkonzo okanye kwiSpotify Simahla. Into ethi, kwiprofayili yaseMelika, imele i-16% yabasebenzisi kwikota nganye.
I-Spotify ayenzi kunye nehlabathi liphela. I-CIRP ityhola oku kukhuphiswano olukhulu olusasaza iinkonzo zomculo kwimfuno eMelika.., Kodwa inyani kukuba, ngokusebenzayo, iinkonzo ziyafana neSpain (Apple Music, Google / YouTube Music, Amazon Music, Tidal, njl. Kubonakala ngakumbi ngenxa yenyani yokuba uSpotify wafika kade e-US., ngoxa eYurophu babengoovulindlela. Ukongeza, iApple Music, ngepesenti yabasebenzisi be-iPhone eMelika, inethuba elingcono kunentengiso yaseYurophu.
I-CIRP ikhankanya enye idatha enomdla, enjengaleyo, Abasebenzisi abahlawulwayo, iipesenti ezingama-55 zinobhaliso lomntu ngamnye, iipesenti ezingama-24 isicwangciso sosaphoI-12% iakhawunti yomfundi kunye ne-9% yesivumelwano seHulu kunye neSpotify.
Nangona amanani eSpotify engalunganga, Kuyinyani ukuba imakethi yase-US ayamkelanga inkonzo njengoko senzile kwelinye icala leAtlantic..
