Los iinkonzo zokusasaza Bayanda, kufuneka sibone zonke izinto ezenziwa nguSpotify kunye neApple Music: ucwangciso lotshintsho, uhlengahlengiso lwamaxabiso, izinto ezizodwa ... baxhaphaza umxholo ukuze banike abasebenzisi amava ahlukileyo kunalawo abawanikwa ngumchasi wabo kwaye bafumane Iimpahla zabasebenzisi.
Kwiintsuku ezimbalwa ezidlulileyo sakufunda oko I-Spotify ijongene nesigwebo se-1.6 yezigidigidi zeedola. Zininzi izizathu zokufaka isimangalo, kodwa kula macandelo eyona nto ixhaphakileyo yile: ukophulwa kwelungelo lokushicilela. Ityala lifakwe yinkampani yomculo Ukupapashwa koMculo weWixen.
$ 1.6 yezigidigidi: 10% yexabiso eliqikelelweyo leSpotify
U-Spotify sele ejongene nabanye abamangali kwaye, ngamanye amaxesha, uphumelele kodwa ngamanye amaxesha izohlwayo ezibekiweyo zazingusozigidi. Ingxaki ngawo onke la matyala omthetho alele kuyo Umthetho weLungelo lokushicilela eUnited States apho inyanzelisa iinkonzo zokuphinda zivelise ukufumana iphepha-mvume elithile nelinyanzelekileyo ukuba likwazi ukuvelisa uncuthu nangaluphi na uhlobo.
Ngeli xesha, Spotify ubuso Ukupapashwa koMculo weWixen, ityala lesenzo seklasi esibandakanya amagcisa anje nge UDan Auerbach, uTom Petty, uNeil Young, uDand kaDonald Fagen nabanye abaninzi. Ityala lifakwe kwinkundla yomanyano eCalifornia kwaye kwileta kucelwa imbuyekezo ye-1.6 yezigidigidi zeedola, eya kuthi ibonakalise i-10% yexabiso eliqikelelweyo leSpotify, ukubetha okunamandla kwaye kujongwe ukuba kwenziwe esidlangalaleni.
Ukongeza, i Ukunyanzeliswa kwenyathelo lokuthintela kwimeko yokugweba ngokuchasene nenkonzo yokusasaza. Kwelinye icala, inkampani yommangali yongeza ngaphezulu kwe-20% yeengoma ezingaphezulu kwezigidi ezingama-30 kwiSpotify aveliswe ngokutsha engenaphepha-mvume, into esingaziyo ukuba iyinyani okanye ayiyinyani, kodwa loo Spotify iyazikhusela ngokubanga ukuba ukuhanjiswa kwalo mculo akuphuli mthetho.
Kutheni usoloko ubhala "i-1.6 yezigidigidi" endaweni ye-1.600 yezigidigidi, yiyo loo ndlela kuchazwa ngokuchanekileyo ngeSpanish? Kuba uyazi ukuba "ibhiliyoni" ayizigidi ngezigidi kodwa ibhiliyoni, kufuneka uphindaphinde (1,6 x 1.000) ukufumana elona nani lichanekileyo