Ayiloxesha lokuqala, kwaye mhlawumbi ayizukuba lilo kuphela ixesha, ukuba inkampani encinci ibanga inkampani enkulu Ukummangalela ngokusebenzisa naliphi na ilungelo elilodwa lomenzi wakhe ngaphandle kokuya ngebhokisi. Ngamanye amaxesha iba njalo Iipatroli zamalungelo abenzi, iinkampani ezithenga ezincinci ezinengxaki yemali ukugcina amalungelo awodwa omenzi wechiza ze emva koko zimangalele ezinkulu.
Ngeli xesha, ayisiyiyo loo nto, ngokuchaseneyo. Sonos, inkampani yesithethi eye yaba yenye yeefayile ze- Olona khetho lubalaseleyo kwihlabathi lomculo kunye netekhnoloji kule minyaka idlulileyo, ufake isimangalo nxamnye ne-Google enkulu, ngokusebenzisa ngokucacileyo ulwazi lobuchwephesha oluchazwe ngokufihlakeleyo.
En Actualidad iPhone Sihlalutye uninzi lweemveliso ezenziwa nguSonos kuthi, kwaye zihlala zinamanqaku amahle kakhulu. Le nkampani yaseCalifornia ibanga ukuba UGoogle usebenzise ubuchwepheshe bayo "Ngokucacileyo nangokuzazi" kuluhlu lwazo lwezithethi, uPatrick Spence, igosa eliyintloko leSonos, uxelele iNew York Times.
Ngaphandle kwemizamo yethu ephindaphindiweyo kwaye ebanzi kule minyaka idlulileyo, uGoogle akabonakalisanga kuzimisela ukusebenzisana nathi kwisisombululo esiphumeleleyo, kungoko sishiywe singenakukhetha ngaphandle kokumangalela.
U-Spence uqinisekisa ukupapashwa okufanayo UGoogle ayinguye yedwa okope ngokungafihlisiyo itekhnoloji yakhe, kuba iAmazon iyenzile nayo, kodwa ngenxa yokulinganiselwa kwemali inokujongana nemfuno yolu hlobo.
Ityala libuyele emva ngo-2013, xa uGoogle wafikelela kwisivumelwano no-Sonos sokwenza uluhlu lwezithethi ezihambelana noMculo kuGoogle. Ngalo mzuzu, yenze kwalula kuGoogle ukuyila izithethi zaboUkuthathela ingqalelo ekubeni iGoogle ingazenzanga izithethi, ngekhe kubekho ngxaki.
Kwakungalo mzuzu xa UGoogle ufundile malunga netekhnoloji yamagumbi amaninzi kaSonosKodwa kwakungekho ngo-2015 apho yaqala ukophula ngabom kule teknoloji yokuthengisa ngokusungulwa kweChromecast Audio. Ukusukela ngoko, uGoogle udibanise obu buchwephesha kwiimveliso ezingaphezulu kweshumi elinambini, kophula amalungelo awodwa omenzi wechiza, hayi kwizithethi kuphela, kodwa nakwiifowuni, iipilisi, kunye neekhompyuter.
UJosé Castaneda, osisithethi kuGoogle, uzikhanyele izityholo zeNew York Times nguSonos:
Sidanile kukuba uSonos efake la matyala endaweni yokuqhubeka nothethathethwano ngokuthembekileyo. Sixoxa ngala mabango kwaye siza kuwakhusela ngamandla.
Endaweni yokuqhubeka nothethathethwano... ibonisa ngokucacileyo ukuba ukuba bakope iteknoloji yakho kodwa kubonakala ngathi khange bajonge nangaliphi na ixesha ukufikelela kwisivumelwano soxolo kubo bobabini amaqela.
UNatalie Hereth, isithethi seAmazon, uthi inkampani kaJeff Bezos Khange iphule kumalungelo awodwa omenzi wechiza kaSonos:
Usapho lwe-Echo lwezixhobo kunye netekhnoloji yethu yomculo egumbini elininzi zaphuhliswa ngokuzimeleyo yiAmazon.
SI-onos ibanga ukuba uGoogle wophule malunga ne-100 yamalungelo awodwa omenzi wechizaNangona ibango ligxile kuphela kwi-5 yazo, kubandakanya indlela izithethi ezingenazingcingo ezinokunxibelelana kwaye zivumelane kunye. Inkampani yaseCalifornia uSonos ifuna ityala lokuchophela amatyala kwaye ifuna umonakalo, imbuyekezo engachazwanga yemali ukongeza kumyalelo wenkundla wokumisa kwangoko ukuthengiswa kwazo zonke iimveliso ezinkulu ezisebenzisa amalungelo awodwa omenzi wechiza.