Kuwo wonke u-2016 sikwazise ngeenjongo zika-Apple zokurekhoda umboniso wenyani onxulumene nabaphuhlisi bezicelo ze-ecosystem, umboniso wenyani oza kuthi unikezele ngebhaso lezigidi ezili-10 zeedola kutyalo-mali, ungaze ube yimali, into engapheliyo ukwenza Ingqondo eninzi, kodwa ngokujonga imfihlo ejikeleze uninzi lwezicwangciso ze-Apple ezizayo, kunokwenzeka ukuba ukusuka kumarhe ukuya kwinyani kukho umahluko omkhulu. Ngokwemithombo enxulumene nale nyani, inkampani esekwe eCupertino sele igqibile ukuyirekhoda, urekhodo oluqale ngo-Novemba ophelileyo.
Lo mboniso wenyani uveliswe nguBen Silverman, Howard Owens kunye noWilliam Adams, owaziwa ngcono njenge-will.i.am kwaye unento ethile ukufana nezinye izinto eziyinyani ezibonisa njengeLa Voz. Amarhe okuqala malunga neenjongo zenkampani zokuntywiliselwa ngokupheleleyo kule mveliso yavela ngoJulayi wonyaka ophelileyo, xa iApple yadala ukuphosa okuvulekileyo kukhangelwa abenzi besikhumba eSan Francisco, eAustin, eNew York naseLos Angeles ukuba bathathe inxaxheba kukhetho oluza kubanjwa ngoNovemba. Ngokujikeleze izicelo ezingama-100.000 zisayinwe ukuba zithathe inxaxheba, kodwa kuphela yi-100 kuphela ezikhethelwe ukurekhodwa.
Abaphuhlisi abakhethiweyo badibana nabane abanefuthe kwilizwe lezoshishino njengoGary Vaynerchuk, Gwyneth Paltrow, Jessica Alba kunye ne-will.i.am. Ukusuka kolu dliwanondlebe abaphuhlisi baya kufumana isixa esikhulu semibono kunye namaxabiso ngokusetyenziswa kwabo. Ukongeza kwiimpembelelo, lAbaphuhlisi kuye kwafuneka bahambe phambili ngoLwesine kwisitayile sezinye iinkqubo zenyani, abagwebi abadumileyo kwihlabathi liphela. Nje ukuba ukurekhoda kugqityiwe, onke amarhe acebisa ukuba iApple ingabonisa olu ngcelele kwinkomfa yonjiniyela elandelayo yalo nyaka, inkomfa eza kubanjwa kuyo yonke inyanga kaJuni.