I-Apple Music igqitha kubasebenzisi abahlawulayo abazizigidi ezingama-20

Nge-30 kaJuni ka-2015, inkonzo yomculo yokusasaza iApple Music yasungulwa ngokusesikweni kumazwe amaninzi kwaye ngoku, emva konyaka onesiqingatha sobukho, idlulile kwizigidi ezingama-20 zababhalisi abahlawulayo Ewe khumbula, inkonzo ayinalo naluphi na uhlobo lokukhetha simahla ngaphaya kweenyanga ezintathu zokuqala zokuvavanywa kwabasebenzisi abatsha.

Alithandabuzeki elokuba ukukhula okumangalisayo, Ayisiyiyo kuphela ngenxa yesantya esivelise ngaso, kodwa nangenxa yokuba ijongene nabakhuphiswano abanamandla nabamanyeneyo njengeSpotify, enesiseko esibanzi somsebenzisi, okanye ngenxa yokugxekwa okuninzi okwenziwe yiApple Music ngokunxulumene nokuhlangana kwayo. Umsebenzisi, otyholwa ngokungabinantlonelo. Ngoku, u-Eddy Cue uthetha ngempumelelo ye-Apple Music kwi-Billboard, enika i ukumisela ukubaluleka kokukodwa ugxeke ezinye zeelebheli eziphambili zokurekhoda.

I-Apple Music: Izigidi ezingama-20, kunye nokubala

U-Apple ukhuphe amanani amatsha kwinkonzo yomculo osasazayo etyhila oko I-Apple Music sele igqithisile i-20 yezigidi zababhalisi kwiinyanga nje ezili-18, into enye neqonga ebinayo ukusukela oko yasungulwa ngoJuni 30, 2015. Yiyo ke loo nto, ukukhula kubonakala ngathi kuyakhawuleza kwaye, nakweyiphi na imeko, kuqhubeka ngesantya esimangalisayo ukusukela I-Apple Music ikhule nge-15% kwezi nyanga zintathu zidlulileyo, okoko inkampani yabhengeza ababhalisile abazizigidi ezili-17 ekuqaleni kukaSeptemba, ngexesha lomsitho wokuphehlelelwa kwe-iPhone 7.

Kwelinye icala, inkampani yaseCupertino ikubonakalisile oko I-Apple Music kunye ne-iTunes azingqinelani njengoko i-60% yababhalisi be-Apple Music bengakhange bathenge umxholo womculo kwi-iTunes kwiinyanga ezili-12 ezidlulileyo.. Ukongeza, "uninzi lwabathengi abatsha," utshilo uSekela Mongameli weeMveliso ze-Intanethi kunye neeNkonzo uEddy Cue Billboard.

Ngoku, I-Apple Music iyafumaneka kumazwe angaphezu kwekhulu, kwaye ngaphezulu kwesiqingatha sababhalisi bahlala ngaphandle kwe-United States, kwiimarike ezinjenge Canada, China, South Africa, Japan, Russia, Brazil ne India.

"Sele ingunyaka," utshilo uCue. “Sasonwabile kukubona ukuba singazithatha izinto esizithandayo [zabazobi] sizise kwindawo ephezulu. Ithuba lokuba iRappa, esiyibeke ngokukodwa kwiApple Music, yenze ukuba liye kwelona 10 liphezulu kwiitshathi zeBillboard [ngokusekwe kumbono wokusasaza kuphela], kwaye andikhumbuli ndikwenza oko ngaphambili. "

Izinto ezizodwa ziya kuqhubeka "apho kufanelekileyo"

Kwaye ngaphandle kwegunya likamongameli we-Universal Music Group, uLucian Grainge, ezama ukuthintela ukutyikitywa kokukhutshwa okukhethekileyo kuwo onke amagama eerekhodi ayinxalenye yeli qela, uCue uthi izinto ezizodwa ziya kuqhubeka kwixa elizayo "apho kufanelekileyo" kuba "Basebenza kakuhle kakhulu kuye wonke umntu ochaphazelekayo, balungile kwileyibhile [inkampani yokurekhoda], basebenzela umculi kunye nathi." Ngaphandle kwezi ngxelo, akubonakali ngathi kukho umgaqo-nkqubo ngokubanzi eApple malunga nokukhutshwa okukhethekileyo: "Inene iphosa izinto," utshilo uCue. "Ngamanye amaxesha kunengqiqo ukwenza oko."

Impembelelo enkulu kwihip-hop

Ukusuka kwiBillboard bachaza ukuba kwimeko yegcisa le-hip-hop, "I-Apple ngokucacileyo iyinkokeli yomthwalo wokusasaza kwaye inceda nefuthe kwirediyo yemveli." Ayisiyonto eyothusayo ukuba noGqirha Dre noJimmy Iovine kwisikhundla, kodwa uCue wongeza ukuba u-Apple kudala wazama ukwenza ukuba olu hlobo lubonakale ngakumbi, nangona inkampani ibilungelelaniswe ngokwesiqhelo nodidi. Ityala nge-U2 okanye uCue oyithandayo uBruce Springsteen. "Besisoloko sicinga ukuba i-hip-hop ibonakaliswe kuzo zombini ii-iTunes kunye nokusasaza, kwaye abantu abaninzi bamamele i-hip-hop kunangaphambili, ngenxa yoko senze umsebenzi omninzi kuloo ndawo."

Ngamafutshane, ngaphandle kokugxeka kunye nezimvo ezahlukeneyo, Akuthandabuzeki ukuba iApple Music ingaphezulu kokulindelweyo kuthi, kwaye iyimpumelelo enkulu ngokubhekisele kubasebenzisi kunye nefuthe kumculo. Kwaye ngoku Umfundi woMculo weApple zithunyelwa kumazwe amaninzi, qiniseka ukuba ithatha elinye inani elifanelekileyo lababhalisi.