Kusasa okudlulileyo Tim Cook Udliwanondlebe ne-CNBC's Mad Money kwaye wathetha ngekamva le-iPhone, iApple Watch, abo batshintsha kwi-Android besiya kwi-iOS kunye nezinye izinto ezimbalwa. Kodwa eyona nto ibaluleke kakhulu kuxa wayethetha ngezinto ezintsha ezizayo. Nangona sihamba ngokulandelelana: into yokuqala ayenzileyo kukuphendula umbuzo malunga nentengiso ephantsi ye-iPhone kunye nee-smartphones ezifikelela kwincopho yazo.
I-CEO ye-Apple ithi «Andinakuphikisa ngakumbi»Kwaye oko, ubuncinci kwi-smartphone yakho, intengiso ephantsi ye-iPhone Kungenxa yento yokuba abasebenzisi abaninzi balayishwe kwi-iPhone 6 ngo-2014. Nangona kusenokwenzeka ukuba le mpendulo yanikwa ukuthomalalisa imimoya yabatyali mali, kufuneka yamkelwe ukuba iyavakala: ukuyithatha ngokugqithileyo, ukuba wonke umntu uthenge i-iPhone 6 Ngo-2014, uninzi lwabo aluzange lukuqwalasele ukuthenga ii-iPhone 6s ngolwakhiwo olufanayo kunye "nokuphuculwa okumbalwa", njengoko abantu babefuna iscreen esikhulu ngelo xesha.
UTim Cook uthi okona kulungileyo kuseza kuza
UCook uthi ii-iPhones ezilandelayo (kwaye apha ndisebenzisa isinye, njengoko uPhil Schiller ebeka) «Baza kukukhuthaza nabanye abantu abane-iPhone namhlanje ukuba bathenge ii-iPhones ezintsha«. Ukuqhubeka nokufaneleka, i-CEO yeApple ithi:
Siza kukunika izinto ongenakuphila ngaphandle kwazo kwaye ongazi ukuba uyazidinga namhlanje. Oko ibisoloko iyinjongo ka-Apple. Yenza izinto ezityebisa ubomi babantu. Ukuba ujonga ngasemva kwaye ucinge ukuba ngendiphila njani ngaphandle kwale.
Yintoni uTim Cook abhekisa kuyo? Ewe, inokuba yiyo nayiphi na into elula (uhlobo olunokuchazwa ngabaninzi njenge "bullshit") okanye sinokunika inkululeko yokucinga kwaye sizibuze imibuzo efanelekileyo efana nale: Yintoni enokunikezelwa sisixhobo esasiluncedo ngokwenene kwaye iyafumaneka okwangoku? Into yokuqala ethi qatha engqondweni yile Ukutshaja okwenene ngaphandle kwamacingo, kwaye ngokwenyani ndibhekisa kumgama kwaye ndingayibeki i-iPhone kumphezulu oya kunciphisa ukuhamba. Kwelinye icala, kunokwenzeka ukuba ikwabhekisa kwikhamera emibini, nangona sijonga ukuba ayizukuba yifowuni yokuqala ukuyisebenzisa, le khamera yeelensi ezimbini kufuneka ize nesoftware eyahlulahlula ezinye. Enye yezo zinto "zingabalulekanga" kwezinye ezinokuza kwi-iPhone 7 iya kuba yiyo Ukuboniswa kwethoni yokwenyani, Into engabambisi kakhulu kodwa eqaphelekayo, ngakumbi xa siyenza ingasebenzi.
UTim Cook naye wayenalo ixesha lokuthetha malunga Apple Watch kunye nemeko kaApple eTshayina. Ngokuphathelele iapile smartwatch, uCook uthe bazakuyiphucula ngakumbi nangakumbi kwaye basafunda ukuyenza ngcono. Ngelo xesha, i-CEO ye-Apple yathelekisa iinyanga zokuqala zobomi be-Apple Watch kuleyo ye-iPod, isixhobo esasingathathwa njengempumelelo ekuqaleni kodwa esabeka indlela eya phambili.
Ngokuphathelele imeko ka-Apple e-China, u-Cook uthe "akanakuba nethemba", into enegalelo kwinani elanda ngokukhawuleza labatshintshi abathe batshintsha ukusuka kwi-Android baya kwi-iOS kwisiqingatha sokuqala sika-2016 xa kuthelekiswa nexesha elifanayo kwi 2015. Uye wathi iApple isebenza ngokusondeleyo nabasemagunyeni kulawulo lwaseTshayina ukuya zisa iVenkile ye iTunes kunye neeVenkile zeVenkile zibuyele eChina.
Ngokoluvo lwam, kufuneka sithandabuze iingxelo zikaTim Cook. Kwelinye icala, inokuba uthetha inyani kwaye inokuba ngo-Septemba bayakubetha inqindi etafileni ngohlobo lwe-iPhone 7 ebukekayo, kodwa kufuneka sicinge ukuba kudliwanondlebe wathetha oko wayenako ukuthi: «sizolile, yonke into ihamba kakuhle kwaye sinezinto ezibaluleke kakhulu ezilungisiweyo. Njengesiqhelo, ixesha liya kusombulula onke amathandabuzo ethu.
Mama kaThixo yintoni le ingafunekiyo udliwanondlebe. Ngokuchanekileyo ityala lokuhla kwentengiso ise China kwaye usenobuganga bokuthi unethemba apho? Ewe njengokuba usitsho, uzakuthini?
Ndibuhlungu kakhulu kodwa into endiyibonayo yiApple edandathekileyo, engenalo nofifi lokuba yintoni emakwenziwe ukuguqula imeko (kunye neMisebenzi ayisekho), yiyo loo nto abatyali mali bebaleka kuloo mbono. Okona kubonakalisa ngokucacileyo oku ngokoluvo lwam yayikukusebenzisa inqaku eliphambili (elivela kwinkcazo ye-iPad entsha) esingamele ukuwulibala ngumsitho olindelwe yiplanethi iphela, ukubonisa imitya emitsha eyilahlekileyo yokujonga. Ngaba ngokwenene basilela kwezimvo kangangokuba kufuneka basebenzise umxholo ophambili ukubonisa into engabalulekanga? Into enokuthi ngeentengiso ezimbalwa zikamabonwakude umhlaba wonke uyazi? Kum yayiyinto ebangel 'iintloni, ukubona abantu bekhala xa uCook esazisa "into entsha" yayilihlazo.
Ngokuphathelele kwizinto ezintsha, ophawula ngazo, ekuphela kwento enokuthi ifaneleke ngokufanelekileyo inokuba yintlawulo yokwenene engenazingcingo kwaye engazukubonwa ngamehlo akho ubuncinci kwi-iPhone 7, kungenjalo le ibiya kuba kukuvuza kokuqala kwaye Uyazi kakuhle njengam. Ndiqinisekile ukuba le iPhone 7 ilandelayo kuphela kwento eya kuba nayo, ngaphandle kokupheliswa kwejack (into ngokoluvo lwam iya kungcwaba iApple ngakumbi), iya kuba uyilo olwahlukileyo, iprosesa engcono, ikhamera ebhetele, ubuchwepheshe obungcono be3touch kwaye andicingi ngaphezu kwezinto ezininzi ezinqabileyo, ubuncinci izinto ezinomdla zokwenyani eziphinda zivuse abathengi. Ndiyathemba ukuba ndiyaphazama kodwa andicingi njalo. nangaliphi na ixesha ixesha liya kuxela.
Ewe ndiyathemba ukuba yinto entle leyo, kuba lo mfo ukusukela oko wathabathela kuye iapile akayifanelanga imbeko yam… Yiya nemisebenzi kule ngubo imanzi!