Umhlaba wobuciko awuyeki ukusimangaza, Ngendlela efanayo esimangazwa ngayo yimali enkulu evame ukukhokhelwa imikhiqizo yenkampani yaseCupertino ekhuphuka endalini, kulokhu, futhi lokhu kuyindida kunakho konke, sizokhuluma ngomdwebo.
Umculi we-pop ophumelele kakhulu emlandweni, u-Andy Warhol, wayengafuni ukuphuthelwa ukuqokwa kwakhe no-Apple. Nakhu ukuthi lo mdwebo wesitayela se "Macintosh" ungagcina ungaphezulu kuka-30.000 ukulengiswa egumbini lokuphumula lanoma ngubani ozimisele ukuwukhokhela (noma ekhishini, akukho lutho olubhalwe ngokuthandwa).
I-Woodshed Art Auction yinkampani endalini echwepheshe ezophatha "ukuthengisa" lo msebenzi wobuciko. On ngendwangu, umculi uzilinganisele ekudwebeni uphawu lwenkampani yaseCupertino oluhambisana negama lohlelo lokusebenza kwamakhompiyutha olwenza i-Apple yaduma kakhulu ngaleso sikhathi. Vele, sithole indlela engaphumelelanga yemibala eyayimele inkampani ngaleso sikhathi, yize ngemuva kweminyaka iminimalism yangena emnyango futhi i-Apple yakhetha ukusetshenziswa kwemibala engakhanyi kangako nemibala yakudala. Lolu hlaka olungamasentimitha angu-17 lisesimweni esihle (akusho ukuthi uma ucabanga ukuthi aludala njengamanye imisebenzi yobuciko).
Muva nje umdwebo ofanayo womculi ofanayo futhi ngendikimba efanayo wathengiswa ngama- $ 900.000, umehluko kulokhu ukuthi umdwebo esikhuluma ngawo wenziwe ephepheni, ngakho-ke kungenzeka ukuthi bekungumqondo olula nje wokuthi uWarhol wayefuna ukumela ini ngempela kwezinye, izimo ezikahle kakhulu. Kulindeleke ukuba kutholakale phakathi kwama-dollar ayizinkulungwane ezingama-20.000 30.000 kuya kwangama-XNUMX ngalo mdwebo womdwebi owaduma ngokumangalisayo enza ubuciko bansuku zonke, kusukela emisebenzini ephathelene neCoca-Cola yasenganekwaneni eya kummeleli omkhulu kunabo bonke uM. Monroe, wonke ama-clichés aseNyakatho Melika.
Kubukeka kungakholeki kimi ukuthi lezo zintengo zikhokhelwa imidwebo efana naleyo esephepheni, kepha wonke umuntu ubona ubuciko njengoba bebubona, ngokuthanda imibala.