Njalo ezinyangeni ezintathu, izinkampani eziningi zimemezela esidlangalaleni imiphumela yezezimali yekota yokugcina yenkampani. Ngalesi sikhathi i-Apple izosenza silinde inyanga ukwazi ukuthi ukuthengiswa kwe-iPhone, i-iPad namanye amadivayisi enkampani kuhambe kanjani, kusukela ngo-Agasti 1 kuzoba usuku olukhethwe yi-Apple wethule imiphumela yekota yokugcina yenkampani. Le ngxenye yesithathu yezimali ihambelana nekota ebi kakhulu yenkampani, ikota lapho ukuthengiswa kwemikhiqizo eminingi, ikakhulukazi i-iPhone, kwehla kancane uma kuqhathaniswa neminye ezindaweni zokuhlala.
I-Apple ithumele iwebhusayithi yayo yabatshalizimali, usuku oluhleliwe lwengqungquthela oluzobanjwa bukhoma ngokusakazwa ngo-Agasti 1 ngo-2 PM Pacific Time. Njengaseminyakeni yakamuva, UTim Cook no-Apple CFO uLuca Maestri ukuhambela lesi sethulo ukuphendula imibuzo evela kubatshali zimali nakwabezindaba abebehambele lo mcimbi.
Kulekota yesithathu, izibalo zokuthengiswa kwe-iPhone kulindeleke ukuthi zikhule futhi uma kuqhathaniswa neminyaka edlule, ngemuva kweminyaka eminingana lapho izibalo zehle khona. Ezingxenyeni zakamuva siqinisekisile ukuthi kanjani ukuwa kokuthengiswa kwe-iPhone kwasuswa ukwanda kwemali engenayo evela kumasevisi kusuka ku-Apple, kufaka phakathi i-Aple Music, izinhlelo zokugcina ze-iCloud, i-iTunes, nezitolo zohlelo lokusebenza lwe-Apple, noma ngabe yi-iOS noma iMac.
Izibikezelo ze-Apple zifaka imali phakathi kwama-dollar ayizigidi eziyizinkulungwane ezingama-43,5 no-45,5 ngomkhawulo omkhulu ngaphambi kwentela ka-37,5%. Ukuchitha imali emisebenzini kulindeleke ukuthi kufinyelele ku- $ 6,7 billion kakhulu. Uma lezi zibalo ekugcineni zihlangatshezwa, i-Apple izofinyelela ukusebenza okuphezulu kunangesikhathi esifanayo sonyaka odlule.