Ngenkathi i-Apple ikhipha izinhlobo ezimbili ze-iPhone 6, okhethwe kakhulu ngabasebenzisi bekungamamodeli ayi-4,7-intshi. Kwakuyinto enengqondo, kubhekwa ukuthi abasebenzisi be-iPhone bavela esikrinini esingu-4 noma esingu-3.5-intshi se-iPhone 5 / 5s noma esingu-4 / 4S ngokulandelana. Kepha, ngokusho kweConsumer Intelligence Research Partners, imodeli engu-5.5-intshi ithola ukuthandwa futhi I-iPhone 6s Plus unakekele kwaze kwaba 37% wokuthengisa wezinsuku zokuqala ezingama-30, ngenkathi i-iPhone 6 Plus ihleli kuma-25% ngenyanga yayo yokuqala ithengiswa ngo-2014.
Ngakolunye uhlangothi, lo mbiko uqinisekisa futhi ukuthi Abasebenzisi be-Android bathatha isinqumo nge-iPhone kunanini ngaphambili, konke ngenxa ye-iPhone 6s. Ngo-2014, iphesenti le- Ama-switchers kwakungu-12%, kanti kulo nyaka iphesenti labasebenzisi abashintshile ukusuka kurobhothi oluhlaza baya ku-apula ifinyelele ku-26%, ngaphezu kwezinyanga eziyishumi nambili ezedlule.
Bekuhlale kushiwo ukuthi i-Apple ayenzi ucwaningo ngemakethe, kepha kubonakala ngathi ngendaba ye- ama-phablets o izingcingo akubanga njalo. Abanye abahlaziyi bathi kudala ukuthi ukuthengiswa kwama-smartphones amakhulu kuzokwenyuka ngasekupheleni kuka-2014, ngakho-ke i-Apple yanquma ukukhulisa usayizi we-iPhone yayo ngesikhathi esifanele. Angicabangi ukuthi inkampani yesimo se-Apple ibe nenhlanhla, uma kungenjalo ukuthi ikwazile ukulinda umzuzu ofanele wokwethula izingcingo ezinkulu lapho seziqale ukuthakazelisa ngempela. Abaningi, kufaka phakathi u-Wozniak, bacabanga ukuthi i-Apple ibephuzile, kepha ucwaningo lwe-Consumer Intelligence Research Partners aluhambisani ne-iWoz.
Imininingwane eyodwa yokugcina kulo mbiko nayo iyathakazelisa, futhi lokho ngukuthi abasebenzisi abangama-71% bathi i-Apple ibatshele ngezinzuzo zama-iPhone 6s kanye nama-6s Plus ukuze bakwazi ukuthola i-smartphone entsha. Ngamanye amagama, banxenxa amakhasimende. Ngo-2014, amakhasimende "amenyiwe" ukuthenga i-iPhone 6 ifinyelele kuma-91%.