Ukuhlangana kuvame ukuhamba phambili emhlabeni wezobuchwepheshe, futhi uma kukhona okubili okukhulu okufinyelelana kangcono kunokungcono. Okwamanje kuphakanyiselwe i-Starbucks ne-Spotify, ezonikeza ukuhlanganiswa phakathi kwazo zombili izinsizakalo nemivuzo yokwethembeka ngokulalela umculo nokuphuza ikhofi ngendlela obungakaze ucabange ngayo.. Ubani ongathandi ukuba nekhofi elimnandi elihambisana nomculo ohamba phambili?Ngenye yalezo zinjabulo ezincane zemizwa ezitholakala kwabambalwa.
Ngizibiza njengomlandeli we-Starbucks, angiqambi amanga, yize ngithembekile ngizama ukungayi kunoma yiziphi izikhungo zayo eziseSpain lapho uhla lwe-Frappuccinos kanye nezindawo zokuzivocavoca okuthukayo kuqhathaniswa namanye amakhofi amaningi, ngaphandle kwalokho kwenza okuncane mqondo lapha lapho Cishe noma yikuphi ukusungulwa kungakunika ikhofi ehloniphekile cishe ngo- € 1,20 usebenzisa imali ebiza ikhofi eStarbucks. Eqinisweni, isithombe esisenhlokweni sikhombisa izinto ezimbili engingasoze ngaziphuthelwa ehhovisi lami njengoba ngibhala, enye yazo inkomishi yami yokuphromotha eyakhishwa yiStarbucks "ukulingisa" inkomishi yamakhadibhodi eyaziwayo Futhi kungibize i-8PLN kuphela eSzczecin (Poland), izinkomishi zesikhumbuzo engingazisebenzisi ukugwema ukonakala komshini wokuwasha izitsha.
Ukubuyela odabeni olusikhathazayo, iSpotify ne-Starbucks, noma i-Starbucks ne-Spotify. Kwakunamuhla nje lapho inkampani yekhofi isimemezele ukusebenzisana neSpotify ezovumela amalungu abhaliswe kwinkonzo yokwethembeka ye-Starbucks ukufinyelela umculo odlala ku-Starbucks yabo ngohlelo lwe-Starbucks uqobo.
Ngakolunye uhlangothi, i-Spotify izokwengeza isigaba esinikezelwe ku-Starbucks kuhlelo lwayo, kanye nohlu olusha lwe "Starbucks" oluzokwakhiwa umculo odume kakhulu kule minyaka engama-20 edlule, kuhlaziywa ukukhiqizwa kwabasebenzisi abayizigidi ezingamashumi ayisithupha. Lo mfelandawonye uzophinda uvumele amalungu wenkonzo yokwethembeka ye-Starbucks ukuthi athole amaphuzu atholakalayo ngalezi zindlela.
Sekuyiminyaka engaphezu kwamashumi amane, umculo udlale indima ebalulekile kwa-Starbucks, wakhuthaza ozakwethu bethu namakhasimende ukuthi basize ekulolongeni isiko lomhlaba jikelele. Siyajabula futhi siyahlonishwa ukuletha iSpotify ngqo kumakhasimende ethu. Kuwo wonke umlando wethu kwaStarbucks sisebenze ngokusondelene nomkhakha wezomculo sinikeza abaculi abahlukahlukene ezitolo zethu. Ngalolu mfelandawonye neSpotify, ukuxhumana kuyadalwa phakathi kwesitolo sethu kanye ne-ecosystem yomculo wedijithali, okuvuselela indlela izigidi zamakhasimende ethu emhlabeni ziwuthola ngayo umculo - UHoward Schultz (uMongameli kanye ne-CEO ye-Starbucks)
Ngaphezu kwalokho, abakwaStarbucks abangaphezu kuka-150.000 abasebenzi kanye nabalingani e-United States bazothola ukubhaliswa kwamahhala kweSpotify Premium., kanye nalabo abavela eCanada nase-United Kingdom, abazokwazi futhi ukusebenzisana ukuthonya ukufakwa noma ukukhishwa kwezingoma ohlwini lwadlalwayo lwezitolo.
Ekupheleni kwalokhu kuwa, ukunwetshwa kwalolu hlelo olusha kuzoqala e-United States bese kukunweba ukuya eCanada nase-United Kingdom, ngakho-ke futhi e-Central Europe sizobe sikama izinwele zethu emoyeni. Ngokwethembeka, angikaze ngiqonde ukuthi yini ehlala ixhumanisa i-Apple ne-United Kingdom, ngiyibeka njengeyintandokazi ezingeni laseYurophu lapho sengibone amazwe anesilinganiso esiphakeme sokusetshenziswa kwemikhiqizo ye-Apple, futhi angicabangi ukuthi kungenxa yolimi . Kodwa-ke, iSpain neLatin America baphinde bahlehliselwa ekunikezelweni noma ezinzuzweni ezingaba khona, sikujwayele.
Kumele futhi kuthiwe i-Starbucks ese-United Kingdom, Canada noma e-USA iwumkhiqizo uqobo. Lapha eSpain kuyingxenye ye-Holding Grupo Vips. Ayinayo ngisho nohlelo lwayo lokusebenza, kepha udinga i-Club Vips eyodwa. Kwenzeka okufanayo ngamaketanga afana nakaLwesihlanu njll. Kwamanye amaphuzu kuyinzuzo, kanti kwezinye, njengaleli, ukubambezeleka kwangempela.