I-Amazon, njengeWhatsApp ngaleso sikhathi, yaba ngeyokuqala ukufinyelela emakethe yezipikha ezihlakaniphile ezihambisana nobubanzi besipikha se-Echo ngo-2014, lokhu kuyivumele ukuthi ibe ngumholi wemakethe, a imakethe eqhubeka nokulawula futhi ezokwenza njalo eminyakeni ezayo.
Izibalo zakamuva ezishicilelwe yi-eMarketer zikhombisa ukuthi Isabelo samanje se-Amazon e-United States singama-72,9%, okumele ukwanda ngo-2% uma kuqhathaniswa nonyaka we-2018. Lesi sibalo kufanele sehle ngo-2019 siye kuma-69,7% ngo-2020 size sifinyelele ku-68.2% ngo-2021, njengoba izinketho ezintsha emakethe zithandwa kakhulu futhi zaziwa kakhulu.
I-Amazon, unyaka owodwa, isendaweni yokuqala yezinga ngaphezu kokuphindwe kabili kwesabelo i-Google enaso, 31.1% ekupheleni kuka-2019. Ngenkathi isabelo se-Amazon silinganiselwa ukwehla ngo-2020 nango-2021, isabelo se-Google kulindeleke ukuthi sikhuphuke sifike kuma-31,7% ngo-2020 no-32% ngo-2021.
Yonke enye ingxenye yemakethe isatshalaliswa, kuze kube ngu-100%, kwaba ngu-2019% ngo-17,9, isabelo esizokhuphukela ku-18,4% ngo-2020 size sifike ku-18,8% ngo-2021. Kulesi sigaba, sithola kokubili I-HomePod yakwa-Apple, njengezikhulumi zeHarmon Kardon kanye neSonos One.
Ngokusho kukaVictoria Petrock, oyi-Principal Analyst eMarketer:
Kusukela i-Amazon yethule okokuqala i-Echo, yakhe inzuzo ephusile e-US futhi iyaqhubeka nokunqoba izinselelo zabancintisana bayo abakhulu.
Phambilini besilindele ukuthi iGoogle ne-Apple benze ukungena okuthe xaxa kule makethe, kepha i-Amazon ihlale inolaka. Ngokunikeza amadivayisi athengekayo nokuthuthukisa inani lamakhono e-Alexa, inkampani igcine isikhalazo se-Echo.
Imakethe yezipikha ezihlakaniphile e-United States, izokhula ibe abasebenzisi abayizigidi ezingama-83,1, 13,7% ngaphezu konyaka odlule, ukukhula okuzokwehla ngo-2021.
