I-Las Ukungezwani phakathi kwe-Apple ne-Samsung kuyaziwa ngesikhathi lapho ama-smartphones eyingxenye ebaluleke ngokwengeziwe yomphakathi. Iminyaka yamacala kanye nokungavunyelwa ngezikhathi ezithile emicimbini yomphakathi kukhombisile lokhu. Umncintiswano ophakathi kwenkampani yaseCalifornia neSouth Korea, noma kunjalo, manje usungashintsha kunanini ngaphambili uye kolunye uhlangothi lwesikali, ngokobufakazi bomhlaziyi oqoqwe I-Business Insider.
Mayelana nezehlakalo zakamuva ezenzeke enkampanini yase-Asia, i-Apple kubukeka sengathi ivuselele amandla ayo ngesikhathi lapho idumela namandla okumangaza ikhasimende kuyikho konke. Yile ndlela uBrian White, umhlaziyi kwaDrexel Hamilton, akutshela ngayo.
Ngokunikezwa kwe-iPhone 7 debacle, ukuboshwa kwephini likamongameli we-Samsung nendlalifa ngesonto eledlule, kanye ne-Mobile World Congress ye-Samsung, kuhlangene nokwethulwa kwe-iPhone 'X' lokhu, sikholwa ukuthi i-Apple ine-Samsung ezintanjeni kunanini ngaphambili ezikhathini zamuva.
Konke lokhu kuholele ekulahlekelweni kokuthandwa yiSamsung (akusekho kuhlu lwenkampani engu-50 ye-Most Admired Companies magazine, kuyilapho i-Apple ihamba phambili) okungenzeka kungathandeki ngohlelo oluzayo lokukhishwa. Isamsung izokwethula okusha Galaxy Tab S3 at MWC, kepha izolinda kuze kube sekupheleni kukaMashi ukwethula i-Galaxy S8 yayo entsha, lapho kulindeleke umcimbi okhethekile futhi yi-Apple ukukhombisa i-iPad Pro entsha nezinye izindaba emkhakheni we-iPhone.
Unyaka ubekwe ngendlela ethakazelisa kakhulu kule mikhulukazi yezobuchwepheshe kanye nathi sonke esiyiphila ngaphandle, isithembisa izinyanga ezithokozisayo kakhulu zezindaba kanye nezibalo zokuthengisa. U-2017 kungaba unyaka obalulekile wentuthuko nomthelela ngokuzayo kuzo zombili izinkampani.