Ngokuya ngemiphumela yakamuva yezezimali yenkampani, ukuthengiswa kwe-iPhone kubonakala sengathi sekuqala ukuyeka ukuba ngumshayeli ophambili wenkampani, okungenani ngenxa yokwehla kokuthengisa ebhekane nakho unyaka wonke. Abafana baseCupertino bafuna ukuzama ukunxephezela lokho kwehliswa kokuthengisa, kwandisa inani lamadivayisi we-Apple TV ewathengisayo, kanye nazo zonke izinsizakalo ezihambisana nawo, njengokusakaza amasevisi wevidiyo, okuyisisekelo sale divayisi futhi ngaphandle kwayo, ingxenye enkulu yosizo lwayo izolahleka.
Ngokusho kwemithombo ehlobene nezinhlelo ze-Apple zesikhathi esizayo maqondana ne-App Store, abafana baseCupertino Bahlela ukwehlisa iphesenti abalithathayo ekubhaliseni kwanyanga zonke, kusuka ku-30% wamanje kuye ku-15%. Njengamanje ku-App Store sesivele sesizitholile ezinye izinhlelo zokusebenza ezibonile ukuthi leli phesenti lehliswe kanjani ngesigamu, ngemuva kokuthi iklayenti selibhalise kulo msebenzi isikhathi esingaphezu konyaka.
Ezinsukwini ezimbalwa ezedlule, sikhulume ngamahemuhemu amasha athi izinsizakalo zokusakazwa kwamavidiyo ezihambisana nohlelo olusha lwe-TV, i-Apple eyethule embhalweni wokugcina ngo-Okthoba 27, izonciphisa inani abakhokha i-Apple ngokubhaliselwe ngakunye, kusuka ku-30 % kuya ku-15%. Ngokusobala futhi njengoba sabika ngaleso sikhathi, INetflix ibingenasithakazelo kulolu hlelo lokusebenza, futhi njengoba sikwazi ukubona ekwethulweni kwalolu hlelo, iNetflix ayibonanga ndawo, kuyilapho i-HBO neHulu.
Kepha kunjalo, uku I-Apple ayinaso nhlobo isifiso sokuqala ukungena ku-Netflix, okuwukuphela kwensiza yokusakazwa kwamavidiyo etholakala emhlabeni wonke futhi enenani eliphakeme labasebenzisi, yingakho kuye kwadingeka ukuthi "isungule" ifomula entsha yokunxephezela iNetflix ngaphandle kokubonwa njenge-duster ngokuthi iphinde ilungise lapho Isithathe isinqumo esingalungile nokuthi wayenokulahlekelwa okukhulu kunakho konke.