Imikhankaso yokukhangisa yakwa-Apple futhi, ikakhulukazi, izikhangiso zayo, bebelokhu bevelele ngokusebenza kwabo okuhle kakhulu nokuthi baphatha ini ukudlulisa. Uma ezinsukwini ezimbalwa ezedlule bethule entsha yokuqhakambisa iMacBook Pro entsha, lapho benza khona uhambo lwezinto ezihamba phambili kakhulu okukhona kuzo ubufakazi, manje sekuyithuba lokwethula umkhankaso kaKhisimusi.
Isikhathi sezimali sezinyanga ezine esihambelana nesikhathi sikaKhisimusi singesinye sezinto ezibaluleke kakhulu ku-Apple ezingeni lenzuzo, ngakho-ke umsebenzi wayo wokuhweba uyaqina ngalezi zinsuku. Namuhla bakhipha isikhangiso esenzelwe ukudala lesi sikhathi nokuthi, ngokungangabazeki, isimanga kunaleso esenziwe yinkampani ezikhathini zakamuva.
Kuyo sibona uFrankenstein othandekayo obonakala ekulungele ukugubha uKhisimusi ngoba, lokho okwenzekayo, ukuthi uyisilo akusho ukuthi ngeke ube yingxenye yaleli qembu. Akunakugwenywa ukuthi uma uyibona Masikhumbule i-Nightmare Before Christmas, i-movie kaTim Burton lapho abalingiswa bayo - izilo- bahlala edolobheni lase-Halloween futhi bafuna ukugubha uKhisimusi futhi. Ukufana nokufana kungaphezu kokufanelekile.
Isendlalelo sesimemezelo, u-Apple asicacisa ngomusho osekugcineni, ukuthi kumele sivule izinhliziyo zethu kubo bonke abantu, noma ngabe banjani. Lesi ngesinye sezikhangiso eziyinqaba kunazo zonke esizibonile ziyingxenye yezaseCupertino kuze kube manje, kodwa ngasikhathi sinye isenakho lokho kuthinta okuyisici okwenza kubonakale kwizimemezelo zenkampani.
Futhi kuwe, ucabangani ngalesi sikhangiso esisha sikaKhisimusi esikhishwe yi-Apple namuhla?
Kuhle, kumangalisa nje, kufana kakhulu nomuzwa wesimemezelo sengane edlule kukho konke kepha yalungiselela umndeni wayo ngevidiyo, lesi simemezelo siveza into efanayo, umlingisi ophambili ekuqaleni kwesimemezelo uzizwa ukuthi uzokwaliwa abanye futhi ekugcineni kunikeza ukushaya komoya lapho wonke umuntu ehlabelela ingoma yakhe. Abantu abenza isikhangiso bayazi ukuthi bangawadlulisa kanjani amanani.